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What will make your brand stand out on LinkedIn in 2021?

What Will Make Your Brand Stand Out On LinkedIn

30-second summary: Brands and marketers are always on the lookout for platforms, strategies, and ways to grow their presence and business. When platforms like Facebook and Instagram show signs of saturation in terms of organic reach, LinkedIn saves the day. However, in a crowd of 30 million company pages, to stand out and grow your brand is undoubtedly a tedious task. So how do you stand out? Co-founder and Director of eSparkBiz Technologies, Harikrishna Kundariya shares the super six of LinkedIn strategies to help you unlock your brands’ true potential. Brands and marketers keep looking out for platforms that can help

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Seven important metrics to measure content marketing ROI

How to measure content marketing ROI

30-second summary: Content marketing is a tactic 91% of B2B companies use to generate more leads, build customer loyalty, create a subscriber base, and boost sales revenue. For most B2B marketers, this strategy helps them achieve top-of-funnel marketing goals. Let’s face it, developing and distributing white papers, blog articles, videos, and other kinds of content costs time and money. Statistics show that only 43% of B2B companies measure content marketing ROI. A shocking 27% of B2B marketers say they do not know how to measure ROI while 21% feel the process consumes too much of their time. This article takes you through a simplified yet

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Six tools for effective influencer-driven content marketing

Six tools for effective influencer-driven content marketing

30-second summary: Why influencer marketing should be an essential part of any digital marketing strategy. How to find approachable influencers, device the best way to associate them with your brand. Research each influencer and each opportunity to maximize your chances to get noticed. Plus, there’s a key to keep those initial relationships going for even more benefits, in the long run. Internet Marketing Ninjas’ Community Manager gives you a concise overview of six great tools that can add value to your influencer-driven content marketing efforts. In the most basic sense, influencer marketing is about building connections with niche experts and

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Want media coverage?

How to get media coverage with Emotional Content?

30-second summary: Emotion is a pivotal component of great content. If you have an opportunity to create emotional content, you’re much more likely to be successful.  A new Fractl study reveals what emotions are most common in highly-linked-to content in each industry. You should explore what emotions are already prevalent in your industry to gain new ideas and understand what already resonates with your audience. When pitching content to writers, highlight the key emotional takeaways so reporters glean them quickly. Yes, content should be useful. In fact, nine times out of 10, it must be useful in order to make

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Five quick and easy ways to make surveys more effective for content marketing

Five quick and easy ways to make surveys more effective for content marketing

30-second summary: When writing a survey, clarify your objectives before you start writing questions—time spent writing a strategy is well worth it if it means you didn’t forget a vital question (or include an irrelevant one). Don’t get stuck in your old habits when writing surveys—keep trying new things. Phrase questions in a way to get the most specific and clear answers from your survey respondents. Get granular. When writing surveys, draw connections. How might one question relate to other areas of people’s lives? Fractl’s Creative Strategist shares five powerful ways and details on how you can create successful surveys.

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How to use trending keywords from current events in content marketing

How to use trending keywords from current events in content marketing

30-second summary: Companies can rank for trending keywords by combining content marketing with current events. There are some specific Dos and Don’ts for creating this content in a tasteful manner. Dos include questioning your motives, thinking of clients first, keeping content value-driven, and giving company updates. Don’ts include pretending nothing is going on, posting irrelevant content, abandoning your existing SEO strategy, or giving up. VP of sales and marketing at Strategic Sales & Marketing, helps you achieve SEO value while maintaining sensitivity using trending keywords. A good content marketing strategy should already be backed up by a list of target

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4 Most Engaging Content Types

30-second summary: Life in lockdown led to a huge uptake in media consumption, including a 44% worldwide increase in social media use according to Statista. While the COVID-19 pandemic has shell shocked the world, many industries were affected Many businesses not only stayed afloat but actually managed to attract new audiences through their intelligent use of content marketing.  CEO of Go Up Ltd. shares four engaging content types that have seen businesses succeed during the lockdown. The COVID-19 pandemic and subsequent lockdown restrictions have meant businesses have needed to react quickly and adapt strategies in order to continue trading. Retailers were forced online and restaurants

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Thesis and Adobe prove SEO content doesn’t have to be boring to be useful

Thesis and Adobe prove SEO content doesn’t have to be boring to be useful

30-second summary: To make Adobe findable via non-Adobe keywords, Thesis created over 100 helpful, entertaining, professionally informed, SEO-rich articles to draw people closer to the brand. Thesis’ writing director, Tyler Stenson describes a very interesting process of how they worked with Adobe to create valuable, engaging, and unique SEO content. This article serves as a great focal point on how to create helpful, entertaining, professionally informed articles that actually build relations and help people reach their goals.   Adobe is the industry standard for creative software. Most makers know this, but what about the rest of the internet? To make Adobe findable

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Tips and tools to combine content marketing and

Tips and tools to combine content marketing and PPC

30-second summary: Many businesses opt for content marketing because organic traffic is free. But, this strategy makes them miss a great opportunity to grow fast because combining SEO-optimized content with PPC speeds up the lead generation process. Online businesses need to know specific use cases for content marketing and PPC to assess the value of the strategy. Less than half of small businesses (45%) invest in PPC. PPC and SEO content marketing can bring in more leads by capturing more quality traffic with more effective keyword optimization of blog content, lead magnets, and landing pages. To get the most value from

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How to build your brand authority with content marketing

30-second summary: Brand authority can make a huge difference in whether someone decides to buy from you or not. First you have to examine what your current brand recognition is like by seeing how you’re talked about online. This can help you identify opportunity areas. Then you can dive in deeper and start researching typical questions your target audience has. Why? So you can answer them. Finally, you’ll set out to answer the questions you collected in an authoritative way to start building trust. Please forgive the fact that I’m tweaking a tired adage, but the message is true: Building

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