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High Conversion Landing Pages

30-second summary: Landing pages can help you appeal to your audience, so they want to stick around and make the switch to a paying customer. The structure of your landing page is just as important as its content and should lead the human eye directly to the CTA. The top 25% of landing pages convert at 5.3% or higher relative to the average conversion rate of 2.35%- it pays to optimize your landing page. The anatomy of a landing page is key to increasing conversions; by strengthening first impressions, embedding psychological trust, capturing email leads, demonstrating UPS, and illustrating social

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How to effectively think of SEO at every stage

Effective SEO Strategy For every stage of Customer Journey

30-second summary: Content marketing and SEO are like a sailboat and its sail, they need each other. We’re in a time where only nine percent of content actually sees organic traffic from search results, and nearly 70% of all clicks go to the first five organic search results. Co-founder and CEO of Influence & Co., Kelsey Raymond shares a five-step guide to help you with an SEO-friendly content creation process that wins in SERPs. Content marketing and SEO are like a sailboat and its sail, they need each other. Just like your sailboat’s not going anywhere fast without a sail, your content isn’t

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Five SEO content types to power and grow your business through 2021

Best SEO content types to grow your business in 2021

30-second summary: The convergence of content and SEO has happened and digital is next.   Brands that produce quality content over quantity using insights to understand intent stand to capture market share from competitors.   Producing search friendly, optimized content out of the gate and aligned with paid media strategy gives marketers the best opportunity to dominate SERP real estate.  In B2B combined search averages 76% of traffic.  Content also provides value beyond SEO and across whole organizations from branding and awareness through to sales, customer service, and product marketing. Jim Yu shares the top five content types that also serve SEO value. The convergence

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How to use headlines to help create and optimize content

How to use headlines to help create and optimize content

30-second summary: The point of publication should not be solely focused on promoting a brand or converting readers, it needs to be a strong medium to tell a story, educate, and add value to the audience. Fractl’s Growth Specialist, Delaney Kline shares a guide on how to optimize content through effective headlines. She also covers how you can frame, promote, pitch, and sell your content. As content marketers, we know that the purpose of our content should always be to educate, inform, and entice readers. The point of publication should not be to promote a brand or convert readers —

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How the global lockdown is changing user behavior and digital consumption

How the global Lockdown Changed The User Behavior and digital consumption

30-second summary: Social media apps, online games, streaming content, and other digital media content together have managed to take away the maximum share for the time users are spending in the Lockdown period.  Ecommerce is the “new normal”, we will see a huge shift in the buying-selling sector after the world has recovered from COVID-19. Apps and services with a subscription model are seeing a rise in their revenue. As per a report by the Guardian for the UK, Facebook has witnessed 300 new local Coronavirus support groups, whose combined membership now totals more than a million people. More detailed pointers on how global lockdown is changing

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Effective SEO copywriting hints to increase your traffic in 2021

Effective SEO Copywriting To Boost Traffic in 2021

This article focuses on how to rank well in search engines through search engine optimization, while also maintaining the quality of your SEO copywriting. If you’ve ever written for the web, you definitely know that search engines play some role in web copy traffic. SEO copywriting can maximize the number of visitors you receive from search engines, simply because visitors are using the keyword phrase of your article to search for content. However, while ranking well on search engines does have its benefits, you can’t ignore your readers either. You still need to provide quality content in your SEO web copy to build trust,

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Consumers go to YouTube for uplifting content during COVID-19

Uplifting YouTube Content During COVID-19

30-second summary: In recent research, Channel Factory, a global technology platform, asked more than 1000 US consumers to share their YouTube activity in the recent weeks of social distancing as a result of the COVID-19. People are flocking to YouTube for uplifting and mood-enhancing content. 80% of respondents go to YouTube to improve their mood. 69% find the platform’s content more uplifting than other channels. Over 70% of respondents want ads that both boost and align with their mood. Channel Factory Consumer Survey sheds light on contextual opportunities for brands. Channel Factory, a global technology platform, announced the results of

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No other method is more effective than video marketing

No other method is more effective than video marketing

30-second summary: According to Magisto, 60% of businesses already spend more than a quarter of their marketing budget on video. Animoto states that 60% of consumers who buy from a brand say they discovered it on social media. Marketers have some common misconceptions that creating videos is too time-consuming, expensive, or complex. Fortunately, none of these assumptions is true. You can create effective marketing videos at virtually the expense of nothing thanks to modern technology and often in lesser time than, writing a blog post or designing an infographic. Facebook, LinkedIn, Twitter, Instagram, and other social channels are gradually optimizing for video,

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Seven tips to sharpen your writing skills and copywriting technique

Seven tips to sharpen your writing skills and copywriting technique

30-second summary: A great way to practice your headlines is to find a subject, article idea, or ad online, and write headlines for it, and try to write a better headline than the one that’s already there. Don’t let style overcome content – we all need to infuse a little personality into our copy, but don’t let it become so over-styled that your audience loses interest. Take one of your finished pieces and rewrite it for a different audience. If it was written for young adults, rewrite it for retirees, if it was for Americans try and make it more

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What the hospitality industry is teaching us

Content Marketing For Hospitality Industry

30-second summary: The COVID-19 crisis is impacting so many incredible brands — from neighbourhood spots to household names — many businesses have been reeling from the impact of everyone needing to stay home for the good of public health. Fractl’s Marketing Director, Amanda Milligan looked into how various brands are responding to this hardship through content to share some important lessons for other B2B and B2C businesses. She mentions how the messaging you use and the ways you choose to help are absolutely essential to maintaining positive relationships. Great examples included right from Airbnb, TripAdvisor, and Marriot to humble brands

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