The Only 8 Link-Building Tools You Need in 2021 (Free & Paid)

Link building has been my passion for nearly a decade. Before working for Ahrefs, I worked as a link-building consultant, helping dozens of clients build hundreds of links. What I learned during this time is that you don’t need dozens of link-building tools. You just need a few of the best ones. And in 2021, I’m convinced…

6 Important Insights About Title Tags (953,276 Pages Studied)

Google’s recent switch to relying less on title tags to generate SERP titles caused a stir in the SEO industry in August and September. The feedback from SEOs has been rather harsh. There’s no wonder, given some of the initial failures of the new system. Here’s one of the worst title tag rewrites that I’ve seen:…

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11 Powerful Content Marketing Ideas for 2021 (With Examples)

There’s only so much time in a day, and you want to be sure you’re spending your content efforts wisely. Here are 11 powerful content marketing ideas you can start today: Publish a 10X guest post Do a tweetstorm Create a newsletter that excites subscribers  Host a webinar series Create checklists, templates, or tools Give away the kitchen…

Long-tail Keywords: What They Are and How to Get Search Traffic From Them

People often say that long-tail keywords are easier to rank for and convert better. But is this actually true? It depends. There are two different types of long-tail keywords, and some are no easier to rank for than their short-tail counterparts. In this article, you’ll learn the differences between the two types of long-tail keywords and…

How marketers can adapt to Google’s local SEO changes

SEOs should prepare for the coming changes in local reviews, knowledge panels and mobile displays. “COVID itself has changed the way that people interact with businesses online,” said Amanda Jordan, director of local search at LOCOMOTIVE Agency, in her session at SMX Next, “which means that search engines, businesses and marketers had to pivot to meet…

Google says it values all local reviews, both positive and negative

Google has updated their help documents to say it finds a mix of reviews more trustworthy. Google has updated its reviews help document page in the Google Business Profile support area to say that Google values all reviews, not just positive. Now Google says it is “more trustworthy” to see a mix of both positive and negative…

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How to claim your GMB listing

How to claim your GMB listing Claiming your GMB listing can be either simple or tricky, depending on if it’s been previously claimed or not. The simple part is, if no one’s previously claimed a listing, you’ll be prompted to start managing it. When does it get complicated? You’ll find out when you get the…