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Seven most popular types of blog posts guaranteed to boost SEO traffic

Seven most popular types of blog posts guaranteed to boost traffic

30-second summary: Optimizing your content for search results requires search intent. Understanding search intent will help you generate effective content. Target search intent by examining high ranking search results. How-to and listicles are the most shared blog post ideas. Focusing on key on-page SEO elements drives higher search visibility. When it comes to blog posts, not all content formats are created equal. What’s more, with more than 500 million blogs out there all vying for attention, it’s getting harder and harder to stand out amidst the noise.  For a blog to be successful these days, it takes more than just

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Simple guide to creating an expert roundup post that drives website traffic with SEO

Simple guide to creating an expert roundup post that drives website traffic

30-second summary: Roundup posts are pieces of content in which a list of selected experts give their insights on the same topic, in short descriptions that include their opinions, predictions, or reviews. Creating an expert roundup post for your website or blog can take some preparation and organizing efforts, but it brings undeniable long-term benefits in terms of traffic, authoritativeness, and peer recognition. In the following guide, I will take you through every step of creating an enticing expert roundup post for your website. Publishing valuable content is a constant challenge when it comes to the formats and topics to

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Top six reasons you should caption your social media video content

Top six reasons you should caption your social media video content

30-second summary: Video marketing is more than a trend; it’s a must. But most companies are leaving out a key ingredient to ensure customers engage with their videos: captions and subtitles. Captioning videos in English or subtitling them in other languages has been proven to greatly boost the success and accessibility of online video content. Adding captions, subtitles or a transcript to videos allows Google to index the entirety of video content, rather than just indexing the video title. Captions and subtitles ensure videos are accessible by all: those who don’t have their volume on and the 37.5 million Americans

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how to take advantage of visual content in seo

How visual content can give a boost to your SEO and how to take advantage

30-second summary: Visual content offers a ton of value for your website. It can boost critical statistics such as time on page. Visuals guide the reader through your content more smoothly. They make your content more consumable and increase sharing. Google loves images that are optimized for search. Read on to learn more about how adding optimized images to your site can boost your search visits from your target audience. See examples of how companies are successfully incorporating visual content into their marketing and websites. It’s no secret that visual content is hot right now (queue the Zoolander references). You

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How to prepare your content strategy for a COVID-19 winter

How to prepare your content strategy for a COVID-19 winter

30-second summary of content strategy: With the number of cases of the novel coronavirus rising once again, content marketers face a resumed challenge to meet consumer needs. Sales around the holidays will need to be approached sensitively, as unemployment rises and families are forced to tighten their belts. Creating empathetic and emotionally-driven content will be more likely to appeal to audiences during these times. The potential for future lockdown measures will see a potential increase in the demand for video content, particularly tutorials and explainers for new skills and products. Although the last few months have seen quarantine restrictions being

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How to immediately profit from your next piece of content

How to immediately profit from your next piece of content

30-second summary piece of content: Most content marketers focus on creating blog posts and writing guest posts to improve SEO rankings. This approach overlooks the value of insightful content as a sales resource, especially for B2B firms. What type of content works best for sales prospecting. Examples of content and an overview of how to create your outreach list. An overview of two campaigns where blog content was used to generate leads for an SEO agency. Included in the overview are email templates and campaign outcomes. How to review and optimize your content marketing outreach campaigns to generate more leads

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How to use personal passions to create meaningful content

How to use personal passions to create meaningful content

30-second summary: Nearly half of all consumers consume plenty of content before deciding on a purchase, so brands should focus on crafting compelling, useful reads. If you position your brand as a trusted source, people are five times likelier to look to you for pre-purchase information. RAPP copywriter Jack Schulman shares three tips for encouraging a team to use personal passions to write richer content.  Content is still one of the best ways to engage consumers. Create meaningful content, and you offer like-minded customers more reason to get involved and invested with your brand. Whether information is coming from peers,

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Best Cheap Web Hosting – Cheapest Monthly & Annual Prices

  Want to jump straight to the answer? The best cheap web hosting provider for most people is definitely DreamHost. Finding cheap web hosting that doesn’t suck can be tough. Luckily, I’ve done the work for you. I’ve taken a look at dozens of cheap web hosts out there to find the most affordable web hosting plans that are worth using. All of the options in this guide are shared hosting plans, which will always be the most cost-effective way to host your website, regardless of the provider you choose. Whether you’re looking for month-to-month plans, annual options, or the

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How to create white papers that convert

How to create white papers that convert

30-second summary: Agency lead generation strategies are top of mind right now and attracting more leads regularly has become a challenge with more and more content being available online now. Agile marketers are paving the path forward combining technology and talent. You can boost lead generation using content that adds value to your prospects—content such as white papers. Venngage’s Content Marketer, Ronita Mohan shares a five-step guide to design papers that will generate leads for your agency. Agency lead generation strategies are top of mind right now. Attracting more leads regularly has become a challenge—the world is more online, but

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Align your content with customer intent via zero click search

Align your content with customer intent via zero click search

30-second summary: While there are issues around zero click search, there are useful insights for brands looking to connect searchers into their purchase funnel that go beyond boosting SEO. Ron provides an overview of the various zero click SERP features and their functions, including the answer box, the “people also ask” box, and the knowledge graph. The first use case for these features is to qualify whether a keyword is worth targeting. Secondly, brands can get specific on the types of information people are interested in and better understand the needs of potential customers. Brands can then create relevant and

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