Google Search Automobile Search Add Sliders & More Search Tools

A couple of months ago, Google upset the automotive industry by adding more data sets to its search results for automobiles. As a reminder, Google said it licensed that data. Google is seems to be expanding those search features with new sliders. Valentin Pletzer spotted and posted on Twitter that Google mobile search has made these results even more visually…

Google: Semantic HTML Is Not A Google Search Quality Signal

Google’s John Mueller said that semantic HTML is not a quality signal used in Google Search for ranking purposes. An SEO said “Proper HTML semantics and tag hierarchy must be a quality signal.” John Mueller responded saying “I don’t see it as a quality signal.” But it is not something that does not help Google….

Google: As Featured On Links To Publications Are Normal Links

I am sure you’ve all seen websites that have a section on their website for “As Featured On” or something like that, then a carousel or listing of logos from those brands. Well, those links should not be feared, John Mueller from Google said putting those links on your site “sounds like a normal link.”…

Google: Site Speed Is Not Why A Site Would See Significant Changes In Search Visibility

Google has once again said that if you see significant changes in your Google search visibility it likely has nothing to do with how fast or slow your site is. John said in a hangout last Friday, “I would not assume that making a website from really slow to really fast would cause a significant…

Should You Pay for Local Listings Management? Double-Digit Lifts and Customers Say: Yes!

It’s a whale of a question: Does citation management still matter in the grand scheme of local SEO? Our industry has been trying to gauge which way the wind is blowing on this subject for years now, and I’ve been professionally frustrated by a lack of large-scale studies to inform my own take. SEOs live…

Google: Sites Can Be Stuck In Algorithm Penalty Limbo For Several Years (Rare)

Google’s John Mueller said in this past Friday’s hangout that in rare situations some sites can get stuck in some sort of algorithmic penalty limbo or black hole state and not be able to recover because Google stopped updating that algorithm. He said this can lead to some sites not being able to recover for…

5 Simple Tips for SEO & Email Marketing Flywheels

If you haven’t been using email marketing tactics to support your SEO efforts, now is the time to start. In today’s episode of Whiteboard Friday, Cyrus explains how to use the complementary powers of these strategies over and over again, so that each becomes bigger and more powerful the more you do it. Video Transcription Howdy, Moz…

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How to Make Newsworthy Content: Part 2

Content marketing expert Amanda Milligan is back with three more ways to make your content more newsworthy. If you haven’t seen part one, be sure to check it out!  Video Transcription Hi, everyone. Welcome to another edition of Whiteboard Friday. My name is Amanda Milligan, and I am back with part two for how to make…

GMB to GBP: 3 Invitations for Google to Alter Their Indifference towards SMBs

Software dashboards are supposed to feel clean and quiet, organized so that everything you need to do good work is right at hand, like this: Seeing the rebrand of Google My Business to Google Business Profile include the news that single location businesses will no longer enjoy the dignity of a room of one’s own…