Backlink Strategy
Building backlinks is required to build your authority and significantly move your rankings Off-site SEO work relates to the authority-building requirements of a campaign such as backlinks, social media activity, citations, and content marketing.
This component of the campaign is the most in-depth and time-consuming part, and often the most confusing too!
To break it down, Google gives a lot of weightage to the website’s link profile. We will need to implement a consistent backlink strategy to continue to build on this with high-quality links that significantly help your Google rankings.
The actual number of backlinks is only one consideration, the important factor is where those backlinks come from. Quality is much more important than quantity. Some of your backlinks might be considered toxic or spammy, which can bring down your Google results, while others might have a very high domain authority score that increases the domain authority of your own site.
It is important that we are building backlinks that have a higher DA score than 30 to continue to increase your score, this will in turn help your keyword rankings on all the major search engines.
To recap; the more high-quality links your website gets, the more it will grow, and the better it will rank for the most profitable keywords.
What Backlinks Do We Create?
The following backlinks are included on a monthly basis and will inject an unmatched level of quality and authority into your backlink portfolio. This will help to significantly boost your Google exposure for your chosen keywords.
Niche-Specific Article Writing and Publishing:
We will be writing 6 new articles every month that are niche-related and specifically targeted to your keyword groups.
Each article will be written from scratch by our in-house writing team. They will each be around 800 words in length and written for real people (not low-quality SEO content that you will find elsewhere).
Each article will be published live to a relevant high-traffic website, with a relevant anchor-text backlink that links through to your web pages with keywords.
High Authority Article Marketing Backlinks:
We create high-quality backlinks every month In an effort to continually improve your website authority on Google.
We create a mix of “do-follow” and “no-follow” links. Eventually, the authority of your backlinks passes down to the domain authority of your business site. It significantly increases the domain score of your website.
Second-Tier Backlink Strategy
Backlinks are the lifeblood of any SEO campaign. Therefore, our second-tier strategy is so important.
As the backlinks in this strategy are not pointed directly to your site, but the first tier of backlinks, we can afford to be slightly more aggressive in our strategy.
This strategy includes more content links, social media posting, directory links, citations, and other outreach strategies that enhance the effectiveness of the content links mentioned above.
As well as strengthening your existing backlinks this strategy is going to help the whole process work much faster and we will see some fast results.