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how to recover from medic update
Healthcare SEO
K Shahzad

How a physician review website recovered from Google’s ‘medic’ update

This website in the healthcare niche was hit badly by Google’s “Medic’ update on 1st August. To our astonishment, this website saw massive results & quick recovery after removing the Google auto-translate plugin and rating schema from their translated pages. On 1st August 2021, Google released a major algorithmic update, the Medic update that took down medical websites like Tsunami. Till date, many websites particularly in the health niche, are trying to recover their traffic back. A greek, physician review website doctor anytime.gr, experienced a shocking blow from this update. It was a real stress test for the business. The

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10 Easy And & Non-technical SEO Tips For Medical Practices
Healthcare SEO
K Shahzad

10 Easy And & Non-technical SEO Tips For Medical Practices

Here are easy and & non-technical SEO Tips that Any Medical Practice can use to rank higher in the Search Engines Everybody in the healthcare industry understands the importance of Search Engine Optimization (SEO). Indeed, SEO can be complex, and ever-evolving Google Algorithm makes it tough. If you’re not an IT or coding brainiac, you may still consider these ways to improve your search engine rankings with SEO: 1. Include References from Credible Sources Creating outbound links to highly authoritative websites validates the information to both the readers and the search engines. References are also critical for search algorithms, as

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5 seo trends in 2021
Healthcare SEO
K Shahzad

5 SEO Trends For Medical Practices in 2021

Already one month of 2021 has come to an end. Most of the medical practices had already started planning for 2021 in the last quarter of  2018. SEO is an integral part of the marketing plan for most clinics & hospitals. Here is what should be on your SEO radar in 2021: Mobile-first indexing Google rankings are now based on the mobile version of the web pages. Throughout 2021, Google has been migrating sites to mobile-first index. You would be notified when it happens to your website. Even if you have both mobile and desktop versions of your site, it

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How Cleveland Clinic got 570K Social Media Followers & 545% ROI With Content Marketing
Healthcare SEO
K Shahzad

How Cleveland Clinic got 570K Social Media Followers & 545% ROI With Content Marketing

The Root of Human Connection in Healthcare Marketing & Communications Is Empathy. (Patient Experience Summit 2021) Cleveland Clinic is a perfect example of using empathy to connect to patients on the internet. They understood the emerging health issues in the society and created content around the same. The result was phenomenal Cleveland. Let’s look at some of their key activities on the internet. Website Traffic (clevelandclinicabudhabi.ae) Monthly traffic: 245,131 Visitors We cannot deny the importance of search marketing for hospitals and clinics. Search drives the most traffic to Cleveland Clinics as well. 84% of the search traffic is organic. Search

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