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Content Marketing

Best SEO company in Dubai
Content Marketing
K Shahzad

How to analyze on-page copy quality

30-second summary: Content quality is key to high rankings in Google organic but it is not easy to tell what a search crawler may deem high quality. High-quality content is most surely one that is semantically relevant to a target query and covers the given topic deep enough to satisfy a search user, hence semantic relevancy is probably the most powerful SEO signal. Content structure helps Google and its users to quickly grasp the main points covered on the page. So topical and logical subheadings may be a sign of a good copy. Readability and accessibility may not be direct

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How questionnaires can help you evolve your product or business
Content Marketing
K Shahzad

How questionnaires can help you evolve your product or business

30-second summary: Customers are at the heart of brand success and customer feedback is a leading resource that you should never take for granted. While it is true that there is a lot of useful information that can be collected without customer intervention, things like questionnaires are no less important. The more you talk to your clients, the more valuable information you obtain, the easier it is to address consumer needs. Zakhar Yung shares a comprehensive guide to make the most of customer feedback for business growth and development. Customers are at the heart of brand success. Brands do their

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How to use heatmaps to level up your content marketing game
Content Marketing
K Shahzad

How to use heatmaps to level up your content marketing game

30-second summary: Heatmaps represent user engagement data on your web page in a graphical form. They were introduced by Cormac Kinney, the software maker, to help traders beat the market. Today, marketers use heatmaps to visualize users’ behavior on content and improve their content marketing accordingly. If you are on the digital marketing scene, you’ve probably already heard of heatmaps. They are a great tool for marketers to see how users interact with websites. For those of you who are newbie marketers, let’s have a brief look at what a heatmap is. Heatmaps: Introduction and types A heatmap can be

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Seven smart ways to upgrade your ecommerce content marketing strategy
Content Marketing
K Shahzad

7 smart ways to upgrade your E-commerce content marketing strategy

30-second summary: A marketing strategy that focuses on a unique target market is called a niche-hub strategy. Create a niche website and document its progress. Use content formats that boost audience engagement and are easy to produce, such as blog posts, videos, lists, webinars, etc. People engage more with a site that loads fast. Therefore, improve site speed by using affordable options such as cloud storage and AMP. User-generated content makes your brand more personable. Engage with your audience by embedding their comments into your article, running contests, giveaways, or using a hashtag. Country of origin affects consumer behavior. Consider

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Six strategies guaranteed to help you build more backlinks to your website
Content Marketing
K Shahzad

6 strategies guaranteed to help you build more backlinks to your website

30-second summary: SEO is always changing but the need for high-quality backlinks remains constant. Traditional link building methods aren’t as effective as they once were. Marketers don’t need to reinvent the wheel to get good at building links. They just need to approach old strategies in modern ways. The best way to build links is to blend long-term strategies with short-term tactics that will generate quick wins. If you’ve spent any time experimenting with SEO, you probably know that links are essential to ranking organically in the search engine results pages (SERPs). To Google, a link is more than just a

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How to use content marketing to boost search rankings, ecommerce conversions and user experience
Content Marketing
K Shahzad

How To Use Content Marketing To Boost E-commerce Conversions

30-second summary: Content marketing is a strategy focused on creating, publishing, and distributing content that’ll get people to take action. It’ll help your ecommerce site to rank higher on search engines without having to spend a lot on ads. Publishing content that your potential customers find helpful and packed with valuable information helps you win their trust, making it easier to convince them to buy. Content like how-to videos, online courses, and infographics are easier to consume and boost your site visitors’ overall user experience. When you think of content marketing, you might imagine this only applies to digital agencies

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Seven most popular types of blog posts guaranteed to boost SEO traffic
Content Marketing
K Shahzad

Seven most popular types of blog posts guaranteed to boost traffic

30-second summary: Optimizing your content for search results requires search intent. Understanding search intent will help you generate effective content. Target search intent by examining high ranking search results. How-to and listicles are the most shared blog post ideas. Focusing on key on-page SEO elements drives higher search visibility. When it comes to blog posts, not all content formats are created equal. What’s more, with more than 500 million blogs out there all vying for attention, it’s getting harder and harder to stand out amidst the noise.  For a blog to be successful these days, it takes more than just

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Simple guide to creating an expert roundup post that drives website traffic with SEO
Content Marketing
K Shahzad

Simple guide to creating an expert roundup post that drives website traffic

30-second summary: Roundup posts are pieces of content in which a list of selected experts give their insights on the same topic, in short descriptions that include their opinions, predictions, or reviews. Creating an expert roundup post for your website or blog can take some preparation and organizing efforts, but it brings undeniable long-term benefits in terms of traffic, authoritativeness, and peer recognition. In the following guide, I will take you through every step of creating an enticing expert roundup post for your website. Publishing valuable content is a constant challenge when it comes to the formats and topics to

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Top six reasons you should caption your social media video content
Content Marketing
K Shahzad

Top six reasons you should caption your social media video content

30-second summary: Video marketing is more than a trend; it’s a must. But most companies are leaving out a key ingredient to ensure customers engage with their videos: captions and subtitles. Captioning videos in English or subtitling them in other languages has been proven to greatly boost the success and accessibility of online video content. Adding captions, subtitles or a transcript to videos allows Google to index the entirety of video content, rather than just indexing the video title. Captions and subtitles ensure videos are accessible by all: those who don’t have their volume on and the 37.5 million Americans

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how to take advantage of visual content in seo
Content Marketing
K Shahzad

How visual content can give a boost to your SEO and how to take advantage

30-second summary: Visual content offers a ton of value for your website. It can boost critical statistics such as time on page. Visuals guide the reader through your content more smoothly. They make your content more consumable and increase sharing. Google loves images that are optimized for search. Read on to learn more about how adding optimized images to your site can boost your search visits from your target audience. See examples of how companies are successfully incorporating visual content into their marketing and websites. It’s no secret that visual content is hot right now (queue the Zoolander references). You

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