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Everything You Need to Know About Core Web Vitals: The Most Common Issues and How to Overcome Them

With the last phase of the rollout taking place back in August 2021, the Core Web Vitals update is already here. This means that we can now move on from preliminary assessments and identify some common patterns. Our extensive Core Web Vitals study covers the following areas: Taking historical data, we reviewed how update-ready both mobile and desktop websites…

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9 Steps to Perform a Technical SEO Audit for a Client’s Blog

In our most recent SEO Reality Show episodes, we took readers through the agency’s process for setting up and launching Edelweiss Bakery’s blog: Finding potential topics Preparing a content plan Choosing an impactful blog theme Creating technical instructions for third-party content writers tasked with bringing the content to life.  In the meantime, the bakery’s web developers installed a…

How to Measure the Quality of Your SEO Traffic Using Google Analytics

Before you start reading, I’ll forewarn you that this article will start with a tweet and end with a challenge. Sound good? From one of my favorite SEO role models, and founder of Women in Tech SEO, Areej AbuAli:  So, before getting lost in the sauce in the various metrics, it’s important you understand that your…