Blog

07 Apr

How to Extract Latitude & Longitude From Google Maps in Google Sheets

Are you looking for a functional tool to extract latitude and Longitude from Google Map URL in Google Sheets? I realized there is no such tool that will extract geocodes in bulk without prior knowledge of coding. Step by Step Guide on how to...

25 Nov

Siteground Vs. Bluehost – Better Choice For Hosting Clinic Websites

Selecting the best web hosting service is a nerve-shattering experience since hosting makes or breaks your site. You have to start by spending hours of research trying to cut down the list of prospects and then comparing all the service providers. In this review...

04 Dec

How to Come Up With Tangential Content Ideas — Whiteboard Friday

Your brand has probably used content marketing to generate awareness and engagement, but have you tried tangential content? In this brand new episode of Whiteboard Friday, Amanda Milligan of Fractl is here to walk you through what tangential content is, why it’s useful, and how...

03 Dec

How to use content marketing to boost ecommerce conversions and user experience

30-second summary: Content marketing is a strategy focused on creating, publishing, and distributing content that’ll get people to take action. It’ll help your ecommerce site to rank higher on search engines without having to spend a lot on ads. Publishing content that your potential...

02 Dec

Local SEO for Nonprofit Organizations: 5 Tactics to Try Today

Many marketing channels are interruptive by nature, meant to divert attention away from a task, be it reading and replying to emails, perusing articles online, browsing social feeds, listening to the radio, watching TV — the list goes on. SEO is one of the...

01 Dec

When (and When Not) to Outsource Link Building

Have you ever outsourced link building? How did you like the experience? To be honest, mine was terrible. Allow me to share my story. When I had a typical 9-to-5 job as a marketing director at SEMrush, we made a decision to get more...

30 Nov

Seven most popular types of blog posts guaranteed to boost traffic

30-second summary: Optimizing your content for search results requires search intent. Understanding search intent will help you generate effective content. Target search intent by examining high ranking search results. How-to and listicles are the most shared blog post ideas. Focusing on key on-page SEO...

27 Nov

Image Link Building — Best of Whiteboard Friday

Last week, we took you into the future with SEO expert Britney Muller to explore link prospecting in 2021. This week, we’re going back in time — all the way to 2017 — for her concrete advice on an important part of building links: image link building....

26 Nov

Simple guide to creating an expert roundup post that drives website traffic

30-second summary: Roundup posts are pieces of content in which a list of selected experts give their insights on the same topic, in short descriptions that include their opinions, predictions, or reviews. Creating an expert roundup post for your website or blog can take...

23 Nov

Daily SEO Fix: Collecting, Organizing, and Tracking Keywords with Moz Pro

So we meet again, keyword research… Now more than ever, we’re depending on the online world for our day-to-day activities. We’re making use of the web for learning and studying, shopping, paying bills, and for the majority of our entertainment and social needs to...

20 Nov

How to Get Backlinks in 2021 [Series Part 2: Prospecting] — Whiteboard Friday

As we head into How to Get Backlinks 2021, the work of reclaiming lost links and building new ones remains crucial. In this week’s brand new episode of Whiteboard Friday, SEO expert Britney Muller is back with the second installment in her link building...

19 Nov

Top six reasons you should caption your social media video content

30-second summary: Video marketing is more than a trend; it’s a must. But most companies are leaving out a key ingredient to ensure customers engage with their videos: captions and subtitles. Captioning videos in English or subtitling them in other languages has been proven...

18 Nov

Business as Unusual: How to Communicate Your New and Updated Services with Google My Business

Since the COVID-19 pandemic hit in early 2020, business owners have had to move quickly to make drastic changes in their services to meet searchers’ new needs in a continuously unpredictable landscape. While “Near me” searches saw a slight drop in early 2020, since...

17 Nov

The New Best Practices for Native Ads on Editorial Sites

Digital advertising is different nowadays. How and when we interact with ads online drastically changed in March when COVID-19 ushered in a new era of rolling global lockdowns, not to mention lifestyle changes that none of us could predict. And for native advertising in...

16 Nov

6 Ways to Build Brand Authority With Content Marketing

Becoming an authoritative brand is no easy feat, but the massive benefits are worth the effort. When you’ve built authority, potential customers and clients begin to count on you and trust you — and it’s hard to imagine that trust not leading to a...

13 Nov

How Do Sessions Work in Google Analytics? — Best of Whiteboard Friday

Google Analytics data is used to support tons of important work, ranging from our everyday marketing reporting, all the way to investment decisions. To that end, it’s integral that we’re aware of just how that data works. In this Best of Whiteboard Friday edition,...

11 Nov

Location Data + Reviews: The 1–2 Punch of Local SEO (Updated for 2020)

Get found. Get chosen. It’s the local SEO two-step at the heart of every campaign. It’s the 1-2 punch combo that hinges on a balance of visible, accurate contact data, and a volunteer salesforce of consumer reviewers who are supporting your rise to local...

10 Nov

How visual content can give a boost to your SEO and how to take advantage

30-second summary: Visual content offers a ton of value for your website. It can boost critical statistics such as time on page. Visuals guide the reader through your content more smoothly. They make your content more consumable and increase sharing. Google loves images that...

10 Nov

Behind the SEO: Launching Our New Guide — How to Rank

Seven years ago, we published a post on the Moz Blog titled “How to Rank: 25 Step Master SEO Blueprint.” From an SEO perspective, the post did extremely well. Over time, the “How to Rank” post accumulated: 400k pageviews 200k organic visits 100s of...

09 Nov

How We Became Digital Marketers in Just One Summer

Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten, Steve, Darcie, Erin, and Sara — who completed a class this summer called “Digital Marketing Search Fundamentals”, taught by Zack Duncan of Root and Branch. Introduction Our digital...

06 Nov

5 SEO Tactics to Maximize Internal Links — Whiteboard Friday

Are you using internal links to their full potential? Probably not. Luckily, Cyrus is here with five tips to help you boost your internal linking strategy — and your site performance — in this brand new Whiteboard Friday. Resources for further reading: • Should SEOs Care About Internal...

04 Nov

How to prepare your content strategy for a COVID-19 winter

30-second summary of content strategy: With the number of cases of the novel coronavirus rising once again, content marketers face a resumed challenge to meet consumer needs. Sales around the holidays will need to be approached sensitively, as unemployment rises and families are forced...

04 Nov

Top 10 Changes That Impacted Google My Business in 2020

2020 has been a busy year for Google My Business (GMB). Since January, Google has launched new features, fixed bugs, and had to adapt to the global pandemic. At Sterling Sky, we think it’s important to keep track of all the changes that happen...

03 Nov

Supporting Small Business Saturday with 2020-Conscious Marketing

Image credit: Elvert Barnes “Conscious spending with the community can contribute to neighborhood sustainability.” — Christine Araquel, The Park’s Finest I encountered this quote from a restauranteur on the American Express Small Business Saturday website, and just these few words called a vivid image...

30 Oct

Sustainable Link Building: Increasing Your Chances of Getting Links — Best of Whiteboard Friday

Link building campaigns shouldn’t have a start-and-stop date — they should be ongoing, continuing to earn you links over time. In this informative and enduringly relevant 2018 edition of Whiteboard Friday, guest host Paddy Moogan shares strategies to achieve sustainable link building, the kind that makes...

29 Oct

How to immediately profit from your next piece of content

30-second summary piece of content: Most content marketers focus on creating blog posts and writing guest posts to improve SEO rankings. This approach overlooks the value of insightful content as a sales resource, especially for B2B firms. What type of content works best for...

26 Oct

HTTPS Is Table Stakes for SEO in 2020

Back in the spring of 2017, I wrote that HTTPS results made up half of page-one Google organic URLs. In over three years, I haven’t posted an update, which might lead you to believe that nothing changed. The reality is that a whole lot changed,...

23 Oct

4 Google My Business Fields That Impact Ranking (and 3 That Don’t) — Whiteboard Friday

With so many customization options in your Google My Business profile, it can be tough to decide what to focus on. But when it comes to ranking on the SERP, there are actually only four GMB fields that influence where your business will land....

21 Oct

Basic Reputation Management for Better Customer Service

The Internet can be a great connector, but sometimes, it acts as a barrier. Your local business receives a negative review, and the slate-colored words on the bland white screen can seem so cold, remote. You respond, but the whole interaction feels stilted, formal,...

20 Oct

How to use personal passions to create meaningful content

30-second summary: Nearly half of all consumers consume plenty of content before deciding on a purchase, so brands should focus on crafting compelling, useful reads. If you position your brand as a trusted source, people are five times likelier to look to you for...

20 Oct

Best Cheap Web Hosting – Cheapest Monthly & Annual Prices

Want to jump straight to the answer? The best cheap web hosting provider for most people is definitely DreamHost. Finding cheap web hosting that doesn’t suck can be tough. Luckily, I’ve done the work for you. I’ve taken a look at dozens of cheap...

20 Oct

There’s Gold In Them Thar SERPs: Mining Important SEO Insights from Search Results

There’s gold in them thar SERPs…gold I tell ya! Now, whether that phrase takes you back to a simpler (maybe? I don’t know, I was born in the 80s) time of gold panning, Mark Twain, and metallurgical assay — or just makes you want...

19 Oct

The State of Local SEO Tactics: Experts Weigh in on Industry-Specific

The COVID-19 pandemic has upended the way we engage with local businesses. We’re ordering more food for delivery, spending more money in online shops, and checking for safety measures on the web listings of businesses of all kinds. But what do these new trends...

16 Oct

10 Basic SEO Tips to Index + Rank New Content Faster — Best of Whiteboard Friday

When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal. Sit back, turn up your volume,...

15 Oct

New Moz Local Plans Unveiled — With Reputation Management & Social Posting!

With listing and reputation management so essential for local businesses — especially in 2020 — we’re introducing new Moz Local plans that give you more options for review monitoring, review management, and social posting, depending on your needs. While it’s always been important for...

14 Oct

YouTube Dominates Google Video in 2020

In a study of 2.1M searches and 766K videos, YouTube accounted for 94% of all video carousel results on page one of Google, leaving little room for competition. Even the most casual video aficionado knows YouTube (acquired by Google in 2006). As a Google...

13 Oct

Competitive Advantage in a Commoditized Industry

In a world where search companies are a dime a dozen and brands tout bland “unique selling propositions” that aren’t unique at all, how can you avoid drowning in the sea of sameness? What are you doing that’s any different from every other SEO...

13 Oct

How to create white papers that convert

30-second summary: Agency lead generation strategies are top of mind right now and attracting more leads regularly has become a challenge with more and more content being available online now. Agile marketers are paving the path forward combining technology and talent. You can boost...

12 Oct

How to Create a Useful and Well-Optimized FAQ Page

The golden rule of marketing has always been: Don’t leave your customers wondering, or you’ll lose them. This rule also applies very well to SEO: Unless Google can find an answer — and quickly — they’ll pick and feature your competitor. One way to...

09 Oct

SEO Is Not an On/Off Switch — Whiteboard Friday

When business is struggling, budgets are tight, and resources limited, your company might be tempted to cut back or cut off SEO efforts to save time and money until things stabilize. But halting SEO altogether — even for a short time — is actually a bad idea,...

07 Oct

Diversity and Inclusion in SEO: BIPOC and LGBTQ+ SEOs Share Their Experiences

People around the world are having important discussions about systemic racism, overt and covert bias, and how we can all do better. Understanding the problem is the first step. To get a sense of conditions within the SEO community, we asked people to take...

07 Oct

Align your content with customer intent via zero click search

30-second summary: While there are issues around zero click search, there are useful insights for brands looking to connect searchers into their purchase funnel that go beyond boosting SEO. Ron provides an overview of the various zero click SERP features and their functions, including...

06 Oct

3 Digital PR Tenets for Excellent Outreach

Content creation and promotion is our bread and butter at Fractl, but most of the questions we get are tied to the promotions side of the process. People ask us: How are you able to secure media coverage on sites like CNBC, USA Today,...

02 Oct

Overcoming Blockers: How to Build Your Red Tape Toolkit — Best of Whiteboard Friday

Have you ever made SEO recommendations that just don’t go anywhere? Maybe you run into a lack of budget, or you can’t get buy-in from your boss or colleagues. Maybe your work just keeps getting de-prioritized in favor of other initiatives. Whatever the case,...

30 Sep

Page Authority 2.0: An Update on Testing and Timing

One of the most difficult decisions to make in any field is to consciously choose to miss a deadline. Over the last several months, a team of some of the brightest engineers, data scientists, project managers, editors, and marketers have worked towards a release...

29 Sep

My 8 Best Local SEO Tips for the 2020 Holidays

Image credit: DoSchu “No place like home for the holidays.” This will be the refrain for the majority of your customers as we reach 2020’s peak shopping season. I can’t think of another year in which it’s been more important for local businesses to...

28 Sep

How to Detect and Improve Underperforming Content: A Guide to Optimization

Content, content, and more content! That’s what SEO is all about nowadays, right? Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus...

25 Sep

Accessible Machine Learning for SEOs — Whiteboard Friday

Accessible Machine Learning for SEOs — a branch of artificial intelligence that studies the automatic improvement of computer algorithms — might seem far outside the scope of your SEO work. MozCon speaker (and all-around SEO genius) Britney Muller is here with a special edition...

23 Sep

Top 15 Chrome extensions for social media marketers

30-second summary: When it comes to the internet browser, Google Chrome, with its extensive list of extensions is the indisputable chart-topper. As a digital marketer, you have to keep track of so many things – different projects at various stages of development, research, reporting,...

23 Sep

Top 6 Best cPanel Web Hosting Companies for 2020

Want to jump straight to the answer? The best cPanel web hosting for most people is definitely Bluehost. When it comes to hosting a website, performance is usually the first thing that everyone looks for. You want to find a web hosting provider that...

22 Sep

Is it possible to harness viral trends?

30-second summary: STEPPS model singles out social currency, triggers, emotional value, public popularity, practical value, and background stories as common points between viral content. People’s tendency to mimic popular behavior and be a part of a group activity results in viral trends. The internet...

22 Sep

How to Turn One Piece of Content into Multiple for SEO

As most SEO specialists have learned, you must create quality content to grow organically. The same thing can be said for businesses that are building a social media presence or a new newsletter following. But as people consume more and more content each day,...

22 Sep

How to create compelling content based on existing data

30-second summary: Data-driven content lends credibility and authority to your brand. Existing public data sources offer a great starting point for implementing a data-driven content strategy. While they may initially require more heavy-lifting to find and parse through, public data sets offer endless content...

21 Sep

Search Intent and SEO: A Quick Guide

Understanding search intent can be the secret ingredient that brings your content strategy from okay to outstanding. As an SEO Strategist at a digital marketing agency (Brainlabs), we often find clients on the brink of ranking success. They’re sitting on stellar content that simply...

21 Sep

Best Web Hosting for WordPress – Updated 2020 Review

Want to jump straight to the answer? The best web hosting for WordPress for most people is definitely Bluehost. So you’ve decided to build your site with WordPress. Great choice! Your next step is to find the best web hosting for your WordPress site....

18 Sep

The Theory Behind Ranking Factors — Whiteboard Friday

Since day one of SEO, marketers have tried to determine what factors Google takes into account when ranking results on the SERPs. In this brand new Whiteboard Friday, Russ Jones discusses the theory behind those ranking factors, and gives us some improved definitions and...

16 Sep

Title Tags SEO: When to Include Your Brand and/or Boilerplate

If your websites are like most, they include a fair amount of extra “stuff” in the title tags: things like your brand name or repeating boilerplate text that appears across multiple pages. Should you include these elements in your titles automatically? To be fair,...

15 Sep

Page Authority 2.0 Is Coming This Month: What’s Changing and Why

Hey folks, I’m Russ Jones, Adjunct Search Scientist with Moz, and I’m proud to announce that this month we’ll be releasing a terrific update to our metric, Page Authority (PA). Although Page Authority hasn’t attracted the same attention as its sibling metric Domain Authority,...

15 Sep

What Shifts in Product Demand Mean for SEO

If you’re working in e-commerce through the COVID-19 crisis, you’ve likely noticed some wild shifts in the way your products are viewed and consumed by the public. After all, the needs of the entire world have changed in some capacity. It makes sense that...

15 Sep

How Your Brand Can Earn Media Coverage on NBC News, USA Today, CNBC, and More

As you might imagine, it’s not easy to get your brand name mentioned in top media outlets. But if you put in the work to engage in content marketing + digital PR, the benefits are massive: High-quality backlinks to your site A significant boost...

14 Sep

How to Create 10x Content — Best of Whiteboard Friday

Have you ever tried to create 10x content? It’s not easy, is it? Knowing how and where to start can often be the biggest obstacle you’ll face. In this oldie-but-goodie episode of Whiteboard Friday, Rand Fishkin talks about how you can develop your own 10x content...

14 Sep

How To Focus Your SEO Strategy: A Quick Guide for Businesses New to Online Optimization

With businesses making the move to serve their customers primarily online and the footfall of customers in physical stores dropping dramatically, the value of SEO has been rediscovered. Businesses are now paying closer attention to their online experience and how they can compete on...

14 Sep

Identifying Advanced GSC Search Performance Patterns (and What to Do About Them)

Google Search Console is by far the most used device in the SEO’s toolkit. Not only does it provide us with the closest understanding we can have of Googlebot’s behavior and perception of our domain properties (in terms of indexability, site usability, and more),...

13 Sep

How to Choose Google My Business Categories (With Cool Tools!)

Image credit: Danny Sternfeld In creating a Google My Business listing for your local business, making a data-based decision is one of the most important steps you’ll be taking. Just how influential are the categories you select? Our recent State of the Local SEO...

13 Sep

How to Prioritize Your Link Building Efforts & Opportunities — Best of Whiteboard Friday

We all know how effective link building efforts can be, but it can be an intimidating, frustrating process — and sometimes even a chore. In this popular Whiteboard Friday originally published in 2017, Rand Fishkin builds out a framework you can still use today...

13 Sep

Content marketing metrics for B2B companies: From ToFu to BoFu

30-second summary: Your content marketing may sound like a success story, until your CEO asks, “Is all this effort and spending really paying off?” You’re doing a great job if you’re one of the 39 % of marketers who are successfully tracking the ROI of...

08 Sep

Top 9 Best Shared Hosting Plans for 2020

Want to jump straight to the answer? The best shared hosting company for most people is definitely Bluehost. Shared hosting gets you the best value per dollar from your hosting. Not only is the web hosting cheap, you’ll get more than enough power for...

08 Sep

Top 9 Best Web Hosting Providers of 2020 – In-Depth Reviews

Want to jump straight to the answer? The best web hosting provider for most people is definitely Bluehost. Web hosting services come in all shapes and sizes. Shared hosting, dedicated hosting, VPS, managed hosting, server cores, different RAM, CDNs, SSL certificates. It’s endless. We’ve...

28 Aug

Five content promotion strategies SaaS marketers should implement today

30-second summary: Having a promotion plan is a key component of a successful content marketing strategy. There’s more to effective promotion than just sharing articles on social media. Your promotion strategy has to be tactical if you want to cut through the noise. The...

28 Aug

Google Ads Mistakes to Avoid — Best of Whiteboard Friday

Contrary to popular belief, SEO and PPC aren’t at opposite ends of the spectrum. There are plenty of ways the two search disciplines can work together for benefits all around, especially when it comes to optimizing your Google Ads. In this informative Whiteboard Friday...

27 Aug

How to analyze and improve

30-second summary: Workflow problems can cause a lot of delays in content marketing, use value stream management to figure out the cause. The next common problem is content quality. Use a range of metrics like the average time on page to figure out the...

25 Aug

Reporting on Ranking Changes with STAT’s Google Data Studio Connectors

Since Moz released the new Google Data Studio Connectors for STAT, you might be wondering how to best implement them for your reporting strategy. My colleagues at Path Interactive and I absolutely love how granular you can get with your reports in STAT, and finally having...

24 Aug

How Big Is the Gender Gap Between Men and Women in SEO?

To anyone working in SEO, it’s fairly evident that this is a male-dominated industry. Although there are powerful women SEOs in the field (like Moz CEO Sarah Bird, for example), if you glance at a conference speaker lineup or peruse the bylines on search-related...

21 Aug

Let’s Make Money: 4 Tactics for Agencies Looking to Succeed – Best of Whiteboard Friday

We spend a lot of time discussing SEO tactics, but in a constantly changing industry and especially in times of uncertainty, the strategies agencies should employ in order to see success deserve more attention. In this popular (and still relevant) Whiteboard Friday, Russ Jones discusses four essential success tactics...

19 Aug

Creative Diversification — More Hooks and Less Risk for Link Building

As digital PRs we can often get stuck with our “campaign goggles” on, especially in the ideation and production stage of a creative campaign. By this I mean, you have a preconceived idea of where you’d like your campaign to be featured, what kind...

17 Aug

Fifteen Years Is a Long Time in SEO

I’ve been in an introspective mood lately. Earlier this year (15 years after starting Distilled in 2005), we spun out a new company called SearchPilot to focus on our SEO A/B testing and meta-CMS technology (previously known as Distilled ODN), and merged the consulting...

14 Aug

Desktop, Mobile, or Voice? (D) All of the Above — Best of Whiteboard Friday

Needless to say, we’re facing more and more complexity in our everyday work, and the answers to our questions are about as clear as mud. In the wake of the 2018 mobile-first index, and since more searchers are home and not on-the-go, we’re left wondering...

13 Aug

The MozCon Virtual Video Bundle Is Here (Plus, Our 2019 Videos are FREE!)

This year’s MozCon was unlike any other. In the midst of a global pandemic, we pivoted from planning our traditional 1,600-plus in-person shindig to an online conference that ended up bigger and more well-attended than anything we’d done before. MozCon Virtual was a delightful...

12 Aug

What will make your brand stand out on LinkedIn in 2020?

30-second summary: Brands and marketers are always on the lookout for platforms, strategies, and ways to grow their presence and business. When platforms like Facebook and Instagram show signs of saturation in terms of organic reach, LinkedIn saves the day. However, in a crowd...

11 Aug

Adjusting Paid Campaigns During a Recession

Our world changed dramatically in March of 2020 as a new viral threat to our livelihoods took hold in the United States and around the world. Here in the US (at the time of writing this post), COVID-19 has not relented Some industries have...

11 Aug

Seven important metrics to measure content marketing ROI

30-second summary: Content marketing is a tactic 91% of B2B companies use to generate more leads, build customer loyalty, create a subscriber base, and boost sales revenue. For most B2B marketers, this strategy helps them achieve top-of-funnel marketing goals. Let’s face it, developing and...

07 Aug

Six tools for effective influencer-driven content marketing

30-second summary: Why influencer marketing should be an essential part of any digital marketing strategy. How to find approachable influencers, device the best way to associate them with your brand. Research each influencer and each opportunity to maximize your chances to get noticed. Plus,...

07 Aug

Want media coverage? Make sure your content is emotional

30-second summary: Emotion is a pivotal component of great content. If you have an opportunity to create emotional content, you’re much more likely to be successful. A new Fractl study reveals what emotions are most common in highly-linked-to content in each industry. You should...

07 Aug

Using the Flowchart Method for Diagnosing Ranking Drops — Best of Whiteboard Friday

Being able to pinpoint the reason for a ranking drop is one of our most perennial and potentially frustrating tasks as SEOs, especially in 2020. There are an unknowable number of factors that go into ranking these days, but luckily the methodology for diagnosing...

05 Aug

Daily SEO Fix: Investigate Changes in Your Rankings with Moz Pro

As members of the Moz onboarding team — which gives one-on-one walkthroughs of Moz products to over 500 customers a month — we have our finger on the pulse of what people are asking for when it comes to SEO. We’re here to help...

05 Aug

How to Make a Scalable SMS Chatbot Using Twilio, Python, and Google Sheets (with Free Code)

Many of us are helping businesses that are facing hard times, or we’re facing hard times ourselves. If you’re working for a company (or client) that’s in trouble, the use of SMS chatbots could be a way for you to look outside your normal...

03 Aug

Five quick and easy ways to make surveys more effective for content marketing

30-second summary: When writing a survey, clarify your objectives before you start writing questions—time spent writing a strategy is well worth it if it means you didn’t forget a vital question (or include an irrelevant one). Don’t get stuck in your old habits when...

31 Jul

What Do Dolphins Eat? Lessons from How Kids Search — Best of Whiteboard Friday

We’re bringing back this slightly different-from-the-norm Whiteboard Friday, in which the fantastic Will Critchlow shares lessons from how kids search. Kids may search differently than adults, but there are some interesting insights from how they use Google that can help deepen our understanding of searchers in...

29 Jul

6 Connectors to Spice Up Your Reporting: Introducing Google Data Studio Connectors for STAT

Data visualization platforms have become a vital tool to help illustrate the success of a body of work. Painting a clear picture of your SEO efforts is as important as ever, whether you’re reporting out to clients or to internal stakeholders at your own...

27 Jul

The Real Short-Term and Long-Term Results of Content Marketing and Digital PR

One of the best ways (and in my opinion, the best way) to earn top-quality links is to create your own studies, surveys, reports, etc., and pitch them to online publishers. This is what we do at Fractl, because it’s a tried-and-true way to...

24 Jul

The Campaign Comeback: What to Do When Content Fails — Best of Whiteboard Friday

We’ve all been there: you plan, launch, and eagerly await the many returns on a content campaign, only to be disappointed when it falls flat. But all is not lost: there are clever ways to give your failed campaigns a second chance at life...

23 Jul

How to use trending keywords from current events in content marketing

30-second summary: Companies can rank for trending keywords by combining content marketing with current events. There are some specific Dos and Don’ts for creating this content in a tasteful manner. Dos include questioning your motives, thinking of clients first, keeping content value-driven, and giving...

22 Jul

Proximity Third: A Deeper Dive into a Local Ranking Factors Surprise

Image credit: J.B. Hill What’s the good of a survey if it doesn’t result in at least a few surprises? I know my own eyebrows leapt skyward when the data first came in from the Moz State of the Local SEO Industry 2020 Survey...

21 Jul

Blog Topics: How to find Your Sweet Spot (Even in a Boring Niche)

I hate to tell you, but Googling “blog topic ideas” is not going to give you the content you should be creating. Not all content is created equal. Letting the internet tell you what to blog about leads to mediocrity. Mediocrity is fine in...

20 Jul

Four content types that users really engage with

30-second summary: Life in lockdown led to a huge uptake in media consumption, including a 44% worldwide increase in social media use according to Statista. While the COVID-19 pandemic has shell shocked the world, many industries were affected Many businesses not only stayed afloat but...

20 Jul

Help Us Improve: The 2020 Moz Blog Reader Survey

It’s been a few years since we last asked you to tell us what you love (and don’t love so much) about the Moz Blog, and since then our company, our industry, and our world have undergone massive shifts. With so much having changed,...

17 Jul

Core Web Vitals: The Next Official Google Ranking Factor – Whiteboard Friday

There’s a new ranking factor in town: Core Web Vitals. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of. Cyrus Shepard dives in this week on Whiteboard Friday. Click on the whiteboard image above to open a...

16 Jul

Thesis and Adobe prove SEO content doesn’t have to be boring to be useful

30-second summary: To make Adobe findable via non-Adobe keywords, Thesis created over 100 helpful, entertaining, professionally informed, SEO-rich articles to draw people closer to the brand. Thesis’ writing director, Tyler Stenson describes a very interesting process of how they worked with Adobe to create valuable,...

16 Jul

That’s a Wrap: MozCon Virtual 2020 Day Two Recap

Wow! What a crazy ride MozCon has been this year. In case you missed it, we were able to double the number of attendees and include over 2,800 people. Not only were we able to include them, we were also able to see their...

16 Jul

Introducing the Moz API for Google Sheets

We’ve officially released the Moz API for Google Sheets and want to take you on a quick feature tour. This Google Sheets add-on allows users to gather Moz URL metrics easily without using code directly in a Google Sheet and provides a few extra...

15 Jul

MozCon Virtual 2020: Top Takeaways from Day One

Today marked day one of the first-ever MozCon Virtual! Even though we weren’t together in person, it was so exciting to get the best people in the industry together again. So much of the day was different from what we expected six months ago,...

10 Jul

Tips and tools to combine content marketing and PPC

30-second summary: Many businesses opt for content marketing because organic traffic is free. But, this strategy makes them miss a great opportunity to grow fast because combining SEO-optimized content with PPC speeds up the lead generation process. Online businesses need to know specific use cases...