Blog

07 Apr

How to Extract Latitude & Longitude From Google Maps in Google Sheets

Are you looking for a functional tool to extract latitude and Longitude from Google Map URL in Google Sheets? I realized there is no such tool that will extract geocodes in bulk without prior knowledge of coding. Step by Step Guide on how to...

25 May

Three Steps to a Better-Performing About Page

Somehow, many businesses I’ve come across online have one glaring problem in common: a very weak and unconvincing About Us page. This doesn’t make any sense in my mind, as the About page is one of the most important brand assets, and unlike link...

25 May

Effective SEO copywriting hints to increase your traffic in 2020

This article focuses on how to rank well in search engines through search engine optimization, while also maintaining the quality of your SEO copywriting. If you’ve ever written for the web, you definitely know that search engines play some role in web copy traffic. SEO...

25 May

A Must-Have Keyword Research Process for Winning SEO – Whiteboard Friday

Smart keyword research forms the basis of all successful SEO. In today’s Whiteboard Friday, Cyrus Shepard shares the basics of a winning keyword research process that you can learn and master in a short amount of time. Bonus: Be sure not to miss Cyrus’s upcoming...

25 May

Consumers go to YouTube for uplifting content during COVID-19

30-second summary: In recent research, Channel Factory, a global technology platform, asked more than 1000 US consumers to share their YouTube activity in the recent weeks of social distancing as a result of the COVID-19. People are flocking to YouTube for uplifting and mood-enhancing...

24 May

How to Stay Creative With an SEO-Driven Content Strategy

When I first joined HubSpot’s blogging team in January 2018, I loved our writing process. Once a month, we all met in a conference room with a list of ideas on Google Docs which were pitched one-by-one (intricate, I know). The process was extremely...

24 May

No other method is more effective than video marketing

30-second summary: According to Magisto, 60% of businesses already spend more than a quarter of their marketing budget on video. Animoto states that 60% of consumers who buy from a brand say they discovered it on social media. Marketers have some common misconceptions that creating videos...

24 May

Use the Blank Sheet of Paper Test to Optimize for Natural Language Processing

If you handed someone a blank sheet of paper and the only thing written on it was the page’s title, would they understand what the title meant? Would they have a clear idea of what the actual document might be about? If so, then...

24 May

Seven tips to sharpen your writing skills and copywriting technique

30-second summary: A great way to practice your headlines is to find a subject, article idea, or ad online, and write headlines for it, and try to write a better headline than the one that’s already there. Don’t let style overcome content – we...

23 May

What the hospitality industry is teaching us

30-second summary: The COVID-19 crisis is impacting so many incredible brands — from neighbourhood spots to household names — many businesses have been reeling from the impact of everyone needing to stay home for the good of public health. Fractl’s Marketing Director, Amanda Milligan...

23 May

Google’s May 2020 Core Update: Winners, Winnerers, Winlosers, and Why It’s All Probably Crap

On May 4, Google announced that they were rolling out a new Core Update. By May 7, it appeared that the dust had mostly settled. Here’s an 11-day view from MozCast: We measured relatively high volatility from May 4-6, with a peak of 112.6°...

23 May

Volvo’s Trevor Hettesheimer talks about how COVID-19 has changed automotive business

30-second summary: ClickZ and SEW hosted a virtual briefing, The Impact of COVID-19 on the Automotive Industry & Marketing with Trevor Hettesheimer, Manager, KPI’s, Analytics, Search & Planning at Volvo. There has been a sharp drop in automotive sales compared to the 2020 forecast...

23 May

Risk-Averse Link Building – Best of Whiteboard Friday

Building links is an incredibly common request of agencies and consultants, and some ways to go about it are far more advisable than others. Whether you’re likely to be asked for this work or you’re looking to hire someone for it, it’s a good...

23 May

Why content campaigns need to be surprising to earn top-tier press

30-second summary: Every successful content campaign understands its audience and knows their pulse. How do you know whether your content campaign is worthy of being viral? Fractl’s first in-depth study into viral emotions found that the most common emotions invoked when consuming viral content were...

23 May

How to Get Quick Results With SEO Sprints: The DriveSafe Case Study

Currently, many businesses face challenging times and are moving their SEO budget to disciplines which offer quicker wins. But you can also create instant results with SEO, and it can be done on a small budget even when you are up against bigger players...

22 May

Google trends in COVID-19 times and how to use them in your content strategy

30-second summary: Google Trends can be an invaluable tool, as it helps to uncover opportunities for ecommerce brands, publishers, and local businesses. The real benefit to Google Trends is that it can help us understand and predict consumer behaviour post-pandemic. Additionally, we can see...

22 May

Interdisciplinarity: How to Integrate Organic Search, Paid Search, and Content Teams

As an industry, we talk a good game about collaboration, but the truth is it’s not really happening the way we tell our clients and bosses it happens. We stroll into new business pitches and make big claims about how “integrated” we are. We...

22 May

How writers can optimize content for a variety of search engines

30-second summary: If you think optimizing your content for Google is tough, then you‘re going to be amazed by how many factors you‘ll have to consider when optimizing your writing for multiple search engines. Two benefits of doing so can be seen in local...

22 May

Why these three content types are winning quarantine season

30-second summary: In-home media consumption during the quarantine of March 2020, worldwide, shows that 35% are reading more books/listening to more audiobooks, and 44% are spending more time on social media. People are looking for education without getting slumped with an information overload. For...

22 May

The MozCon Virtual 2020 Initial Agenda

It’s the question that’s been on plenty of people’s minds: What’s up with MozCon this year? We’re happy to report that 2020’s MozCon is on like Donkey Kong, and as you can tell from its brand-new name, the format this year is just a...

22 May

5 Common Objections to SEO (& How to Respond) – Best of Whiteboard Friday

With marketing budgets taking a hit under the economic strain of COVID-19, advocating for the value SEO can bring to a struggling business is a new take on an old battle. This popular Whiteboard Friday episode by Kameron Jenkins covers five common objections you’ll hear to...

22 May

Technical SEO: The Definitive Guide

This is a complete guide to technical SEO. In this all-new guide you’ll learn all about: Crawling and indexing XML sitemaps Duplicate content Structured data Hreflang Lots more So if you want to make sure that your technical SEO is up to speed, you...

22 May

How to Scale Content Creation [New Step-By-Step Guide]

In this post I’m going to show you how to scale your content marketing. (Step-by-step) In fact, this process has helped me publish 326,649 words of blog content over the last year. Plus: a new flagship course, dozens of social media posts, email newsletters,...

27 Feb

How to do SEO on SPA on React

To increase crawlability, obtainability, and performance, your single-page app must be: Using server-side rendering or prerendering to provide search crawlers with fully rendered HTML content. Optimized as much as possible for performance, especially on mobile, to decrease perceived latency. Organized with a clear, clean...

25 Nov

Siteground Vs. Bluehost – Better Choice For Hosting Clinic Websites

Selecting the best web hosting service is a nerve-shattering experience since hosting makes or breaks your site. You have to start by spending hours of research trying to cut down the list of prospects and then comparing all the service providers. In this review...

23 Oct

High-Quality Backlinks: A Guide on Developing a High-Ranking Link Profile

Succeeding in search engine optimization currently is not as easy as it was before. To justify this, Google constantly employs different intelligent algorithms that filter and penalize potential spam and bad links. This makes finding clean and good links every webmaster’s priority. For sure,...

20 Oct

7 Backlinks A Week For SEO Success: Link-Building Your Way To The Top Of Google Results

SEO in the UAE has become a must for even the smallest of business’s digital marketing, and so have its link-building strategies. Backlinks are a vital element of effective SEO. Search Engine Optimization requires raising the authority status of your site. To achieve this,...

19 Oct

6 Guest Posting Hacks for 2019 and Fantastic Tips for Success

If you just launched your website, you just entered the most competitive search engine landscape. This is why guest blogging should be a key priority when targeting traffic and powerful backlinks in the market. Ever since, guest posting has consistently been cited as among...

21 Aug

How to Combine PR with SEO for the Biggest Success

Combining PR and SEO: The Best Of Both Worlds For The Best Of Results Over the past two decades, we have seen effective marketing evolve from solid PR strategies to a strong SEO base. However, the two practices need not be mutually exclusive. Instead,...

20 Aug

The Ultimate Guide to Content Link Building

Improving Your Link Building Strategy With Quality Content – The Secret To SEO Success Content marketing has become one of the most common branding and advertising methods for the last two decades. According to The Institute Of Content Marketing, over 80% of all B2...

19 Aug

The Link Building No-Go Zone: 7 SEO Mistakes You Cannot Afford To Make

Search Engine Optimization is far from an exact science. However, there are a few tips and tricks that can speed up your optimization process. Similarly, there are huge link-building no-nos that are guaranteed to have adverse effects on your ranking. As an expert in...

06 Aug

Successful Link Building: Everything You Must Know About Creating A Compelling Strategy

To improve your website’s rankings fast, you need to apply various SEO strategies to your digital marketing. Link building if an effective growth strategy for your business and site because it attracts new clicks to your pages. We will provide you with 5 top...

03 Aug

Using Guest Content To Fly Up Google Rankings; The 7 Lessons We Learned Publishing Over 300 Guest Posts

Whether you are just starting out with SEO or have been using optimization tactics for a while, you may be in the quest for new strategies to “up your game”. However, these strategies need not be revolutionary to garner the best results. In fact,...

01 Aug

Link Blending and Tier 2 Link Building; Your Guide to Soaring Up Google Rankings

To rank high on Google, your site needs to appear both accessible and authoritative. The more reliable your site seems, the higher Google will list it in its search results. But how do you make a search engine see you differently? It’s quite simple:...

31 Jul

SEO Success: The Guide You Need to Get More Backlinks, Fast

Search Engine Optimization has taken the world of digital marketing by storm. With the market presence of engines such as Google, ranking high is essential to your site doing well. But what is it that dictates how high you pop up on Google? The...

29 Jul

Reaching The Top Of Google Results: The Truth About How Long It Will Take

There is one common misconception about SEO. It is the idea that a digital marketer can immediately guarantee an excited client that within a set number of weeks, they will rank first on Google. However, experienced digital marketers will know the truth is in...

11 Jun

SEO vs. PPC: Which is the best strategy for your business?

For a long time now, we have been asked so many questions concerning which the best marketing strategy for a business is between SEO and PPC. When you Google the same question, the majority of the answers you will get is, “It depends.” Well,...

10 Jun

Social media vs. SEO: Which should you focus on more?

For a few years now, there has been a never-ending debate on whether social media marketing is as good as SEO, or even better for traffic generation. There is a concession among webmasters that both strategies are important in search engine rankings. In 2010,...

28 May

9 Trending SEO factors blowing the search engine rankings in 2019.

Below we have prepared a well thought and researched piece, that will not only improve your website viewership but also equip you with the necessary tactics required in search engine optimization (SEO). With the presence of mass information on the internet, Google uses several...

07 Mar

13 Easy Steps to Develop A Highly Effective Content Marketing Strategy to Grow Your Business

A content strategy is basically creating and coming up with engaging, sustainable, and of course relevant content which is meant to target your audience or prospective clients. Content marketing strategy, on the other hand, is the process of putting out your content to your...

28 Jan

How a physician review website recovered from Google’s ‘medic’ update

This website in the healthcare niche was hit badly by Google’s “Medic’ update on 1st August. To our astonishment, this website saw massive results & quick recovery after removing the Google auto-translate plugin and rating schema from their translated pages. On 1st August 2018,...

27 Jan

Expanding Advertiser Access To 15-second Non-skippable Video Ads

On 22nd January 2019, Googl expanded access to advertisers running auction campaigns. It is good news for the advertisers as they now have access to the full range of creative options regardless of how much they buy,

24 Jan

10 Easy And & Non-technical SEO Tips For Medical Practices

Here are easy and & non-technical SEO Tips that Any Medical Practice can use to rank higher in the Search Engines Everybody in the healthcare industry understands the importance of Search Engine Optimization (SEO). Indeed, SEO can be complex, and ever-evolving Google Algorithm makes...

24 Jan

5 SEO Trends For Medical Practices in 2019

Already one month of 2019 has come to an end. Most of the medical practices had already started planning for 2019 in the last quarter of 2018. SEO is an integral part of the marketing plan for most clinics & hospitals. Here is what...

16 Oct

Facebook Messenger Marketing With Chatbots For Restaurants

According to CBRE, the international real estate consultancy, the UAE has the highest number of food and beverage outlets, per capita, in the world. The competition is tough. Restaurants need to find new ways to engage with their customers on social media. Restaurants must...

09 Oct

How Cleveland Clinic got 570K Social Media Followers & 545% ROI With Content Marketing

The Root of Human Connection in Healthcare Marketing & Communications Is Empathy. (Patient Experience Summit 2017) Cleveland Clinic is a perfect example of using empathy to connect to patients on the internet. They understood the emerging health issues in the society and created content...

26 Sep

Case Study: Apollo Hospital Generated 3000+ Leads With WhatsApp Marketing

Time Apollo Hospitals started a monthly WhatsApp Messenger Marketing campaign in 2015. Geographic Reach Apollo organized location based WhatsApp chats to connect with people located in India as well as Overseas. Campaign People were given the opportunity to discuss health issues with a specialist....

11 Aug

Obsession with large volumes of traffic could cost you a fortune

It is sad to see how people are still so obsessed with large volumes of Google traffic that they ignore the value of the visitor’s intention. It is the clarity of mind of the visitors that result in purchases. It will be ideal to...

28 May

Easy & FREE Ways To Do A Social Media Audit

How to do a Social Media Audit? If you are a business owner who wants to measure the success of your social media campaigns, set KPI’s and measure the outcomes. Then, I strongly suggest you carry out a social media audit prior and after...

15 May

Benefits of Video Marketing

Video marketing is an online marketing technique that involves incorporation of video content into the overall marketing strategy. Video marketing is considered as one of the best digital marketing techniques used by successful internet marketers all over the world. Video content yields impressive results...

19 Oct

3 Easy Ways To Add Schema Mark up To Your Website

I recommend using Json – LD where possible. FREE Online Schema Generator We can use one of the online schema generators to create the basic schema markup for your web pages. You need to provide some information like the type of markup you want...

11 Oct

Penguin Update 4.0 Has Done More Good Than Bad

Penguin launched in 2012 and recently updated on 23rd September 2016 was is speculation for almost over nine months. However, when the final Penguin 4.0 rolled out on 23rd September, many website rankings dropped while for some websites the update actually boosted their Google...

01 Jun

Why Do You Need Video Marketing in 2019?

There are More than 6 billion hrs of video streamed on YouTube every month. That is an hour of video for everybody on earth, being viewed month-in, month out. 100 hours of videos are submitted to YouTube every second. Video elicits an emotional reaction...

27 Apr

Why Do You Need Google AMP For Best SEO results?

What is an Accelerated Mobile Page (AMP)? Although Amp Project is yet to gain popularity in the Middle East but some of the Best SEO Agencies in Dubai have already recognized the immense potential of the Google Amps to boost their rankings. An Accelerated...

22 Apr

Why Do You Need Mobile Friendly Web Pages?

The Top SEO Experts in Dubai Express Their Concern About A Large Number of Non-Mobile Friendly Websites in the UAE We must understand why do the Top SEO experts and some of the Best SEO Agencies lay so much emphasis on making websites mobile friendly....

Top SEO Search engine optimization agency in DUbai

28 Mar

Top 3 SEO Agencies in Dubai

We often ask who are the Top internet marketers before picking the best Digital Marketing Agency for our own business. In my case I looked for the Best Search Engine Gurus in Dubai. I scrolled down the First Page of Google and there I...

17 Mar

How to Rank on Top of Page 1 of Google Within Days

How to steal the number 1 position on Search Engines! In order to steal the number 1 position you must find the number 1 SEO agency. If they can rank themselves on number 1, they can do it for you as well. The problem...

15 Feb

Why is SEO essential for any business?

Why is Digital Marketing essential for any business? Internet lays out the foundation for a strong marketing strategy; it positions your business in the market giving you the global visibility. The rising SEO agencies take advantage of the world’s increasing dependency on the internet. People...

13 Feb

What We Do At Smart Digital Marketing? The Top SEO Experts in UAE reveal their Best SEO Strategies.

Smart Digital Marketing is a Game Changer As a leading SEO Agency in Dubai, Smart Digital Marketing understands the existing business challenges and goals. Therefore, we do a comprehensive research on your competition and then develop a suitable strategy to beat that competition. We select...