A content strategy is basically creating and coming up with engaging, sustainable, and of course relevant content which is meant to target your audience or prospective clients. Content marketing strategy, on the other hand, is the process of putting out your content to your...
This website in the healthcare niche was hit badly by Google’s “Medic’ update on 1st August. To our astonishment, this website saw massive results & quick recovery after removing the Google auto-translate plugin and rating schema from their translated pages. On 1st August 2018,...
On 22nd January 2019, Googl expanded access to advertisers running auction campaigns. It is good news for the advertisers as they now have access to the full range of creative options regardless of how much they buy,
Here are easy and & non-technical SEO Tips that Any Medical Practice can use to rank higher in the Search Engines Everybody in the healthcare industry understands the importance of Search Engine Optimization (SEO). Indeed, SEO can be complex, and ever-evolving Google Algorithm makes...
Already one month of 2019 has come to an end. Most of the medical practices had already started planning for 2019 in the last quarter of 2018. SEO is an integral part of the marketing plan for most clinics & hospitals. Here is what...
According to CBRE, the international real estate consultancy, the UAE has the highest number of food and beverage outlets, per capita, in the world. The competition is tough. Restaurants need to find new ways to engage with their customers on social media. Restaurants must...
The Root of Human Connection in Healthcare Marketing & Communications Is Empathy. (Patient Experience Summit 2017) Cleveland Clinic is a perfect example of using empathy to connect to patients on the internet. They understood the emerging health issues in the society and created content...
Time Apollo Hospitals started a monthly WhatsApp Messenger Marketing campaign in 2015. Geographic Reach Apollo organized location based WhatsApp chats to connect with people located in India as well as Overseas. Campaign People were given the opportunity to discuss health issues with a specialist....
It is sad to see how people are still so obsessed with large volumes of Google traffic that they ignore the value of the visitor’s intention. It is the clarity of mind of the visitors that result in purchases. It will be ideal to...
How to do a Social Media Audit? If you are a business owner who wants to measure the success of your social media campaigns, set KPI’s and measure the outcomes. Then, I strongly suggest you carry out a social media audit prior and after...
Video marketing is an online marketing technique that involves incorporation of video content into the overall marketing strategy. Video marketing is considered as one of the best digital marketing techniques used by successful internet marketers all over the world. Video content yields impressive results...
I recommend using Json – LD where possible. FREE Online Schema Generator We can use one of the online schema generators to create the basic schema markup for your web pages. You need to provide some information like the type of markup you want...
Penguin launched in 2012 and recently updated on 23rd September 2016 was is speculation for almost over nine months. However, when the final Penguin 4.0 rolled out on 23rd September, many website rankings dropped while for some websites the update actually boosted their Google...
There are More than 6 billion hrs of video streamed on YouTube every month. That is an hour of video for everybody on earth, being viewed month-in, month out. 100 hours of videos are submitted to YouTube every second. Video elicits an emotional reaction...
What is an Accelerated Mobile Page (AMP)? Although Amp Project is yet to gain popularity in the Middle East but some of the Best SEO Agencies in Dubai have already recognized the immense potential of the Google Amps to boost their rankings. An Accelerated...
The Top SEO Experts in Dubai Express Their Concern About A Large Number of Non-Mobile Friendly Websites in the UAE We must understand why do the Top SEO experts and some of the Best SEO Agencies lay so much emphasis on making websites mobile friendly....
We often ask who are the Top internet marketers before picking the best Digital Marketing Agency for our own business. In my case I looked for the Best Search Engine Gurus in Dubai. I scrolled down the First Page of Google and there I...
How to steal the number 1 position on Search Engines! In order to steal the number 1 position you must find the number 1 SEO agency. If they can rank themselves on number 1, they can do it for you as well. The problem...
Why is Digital Marketing essential for any business? Internet lays out the foundation for a strong marketing strategy; it positions your business in the market giving you the global visibility. The rising SEO agencies take advantage of the world’s increasing dependency on the internet. People...
Smart Digital Marketing is a Game Changer As a leading SEO Agency in Dubai, Smart Digital Marketing understands the existing business challenges and goals. Therefore, we do a comprehensive research on your competition and then develop a suitable strategy to beat that competition. We select...