Blog

07 Apr

How to Extract Latitude & Longitude From Google Maps in Google Sheets

Are you looking for a functional tool to extract latitude and Longitude from Google Map URL in Google Sheets? I realized there is no such tool that will extract geocodes in bulk without prior knowledge of coding. Step by Step Guide on how to...

25 Nov

Siteground Vs. Bluehost – Better Choice For Hosting Clinic Websites

Selecting the best web hosting service is a nerve-shattering experience since hosting makes or breaks your site. You have to start by spending hours of research trying to cut down the list of prospects and then comparing all the service providers. In this review...

18 Sep

The Theory Behind Ranking Factors — Whiteboard Friday

Since day one of SEO, marketers have tried to determine what factors Google takes into account when ranking results on the SERPs. In this brand new Whiteboard Friday, Russ Jones discusses the theory behind those ranking factors, and gives us some improved definitions and...

16 Sep

Title Tags SEO: When to Include Your Brand and/or Boilerplate

If your websites are like most, they include a fair amount of extra “stuff” in the title tags: things like your brand name or repeating boilerplate text that appears across multiple pages. Should you include these elements in your titles automatically? To be fair,...

15 Sep

Page Authority 2.0 Is Coming This Month: What’s Changing and Why

Hey folks, I’m Russ Jones, Adjunct Search Scientist with Moz, and I’m proud to announce that this month we’ll be releasing a terrific update to our metric, Page Authority (PA). Although Page Authority hasn’t attracted the same attention as its sibling metric Domain Authority,...

15 Sep

What Shifts in Product Demand Mean for SEO

If you’re working in e-commerce through the COVID-19 crisis, you’ve likely noticed some wild shifts in the way your products are viewed and consumed by the public. After all, the needs of the entire world have changed in some capacity. It makes sense that...

15 Sep

How Your Brand Can Earn Media Coverage on NBC News, USA Today, CNBC, and More

As you might imagine, it’s not easy to get your brand name mentioned in top media outlets. But if you put in the work to engage in content marketing + digital PR, the benefits are massive: High-quality backlinks to your site A significant boost...

14 Sep

How to Create 10x Content — Best of Whiteboard Friday

Have you ever tried to create 10x content? It’s not easy, is it? Knowing how and where to start can often be the biggest obstacle you’ll face. In this oldie-but-goodie episode of Whiteboard Friday, Rand Fishkin talks about how you can develop your own 10x content...

14 Sep

How To Focus Your SEO Strategy: A Quick Guide for Businesses New to Online Optimization

With businesses making the move to serve their customers primarily online and the footfall of customers in physical stores dropping dramatically, the value of SEO has been rediscovered. Businesses are now paying closer attention to their online experience and how they can compete on...

14 Sep

Identifying Advanced GSC Search Performance Patterns (and What to Do About Them)

Google Search Console is by far the most used device in the SEO’s toolkit. Not only does it provide us with the closest understanding we can have of Googlebot’s behavior and perception of our domain properties (in terms of indexability, site usability, and more),...

13 Sep

How to Choose Google My Business Categories (With Cool Tools!)

Image credit: Danny Sternfeld In creating a Google My Business listing for your local business, making a data-based decision is one of the most important steps you’ll be taking. Just how influential are the categories you select? Our recent State of the Local SEO...

13 Sep

How to Prioritize Your Link Building Efforts & Opportunities — Best of Whiteboard Friday

We all know how effective link building efforts can be, but it can be an intimidating, frustrating process — and sometimes even a chore. In this popular Whiteboard Friday originally published in 2017, Rand Fishkin builds out a framework you can still use today...

13 Sep

Content marketing metrics for B2B companies: From ToFu to BoFu

30-second summary: Your content marketing may sound like a success story, until your CEO asks, “Is all this effort and spending really paying off?” You’re doing a great job if you’re one of the 39 % of marketers who are successfully tracking the ROI of...

08 Sep

Top 9 Best Shared Hosting Plans for 2020

Want to jump straight to the answer? The best shared hosting company for most people is definitely Bluehost. Shared hosting gets you the best value per dollar from your hosting. Not only is the web hosting cheap, you’ll get more than enough power for...

08 Sep

Top 9 Best Web Hosting Providers of 2020 – In-Depth Reviews

Want to jump straight to the answer? The best web hosting provider for most people is definitely Bluehost. Web hosting services come in all shapes and sizes. Shared hosting, dedicated hosting, VPS, managed hosting, server cores, different RAM, CDNs, SSL certificates. It’s endless. We’ve...

28 Aug

Five content promotion strategies SaaS marketers should implement today

30-second summary: Having a promotion plan is a key component of a successful content marketing strategy. There’s more to effective promotion than just sharing articles on social media. Your promotion strategy has to be tactical if you want to cut through the noise. The...

28 Aug

Google Ads Mistakes to Avoid — Best of Whiteboard Friday

Contrary to popular belief, SEO and PPC aren’t at opposite ends of the spectrum. There are plenty of ways the two search disciplines can work together for benefits all around, especially when it comes to optimizing your Google Ads. In this informative Whiteboard Friday...

27 Aug

How to analyze and improve

30-second summary: Workflow problems can cause a lot of delays in content marketing, use value stream management to figure out the cause. The next common problem is content quality. Use a range of metrics like the average time on page to figure out the...

25 Aug

Reporting on Ranking Changes with STAT’s Google Data Studio Connectors

Since Moz released the new Google Data Studio Connectors for STAT, you might be wondering how to best implement them for your reporting strategy. My colleagues at Path Interactive and I absolutely love how granular you can get with your reports in STAT, and finally having...

24 Aug

How Big Is the Gender Gap Between Men and Women in SEO?

To anyone working in SEO, it’s fairly evident that this is a male-dominated industry. Although there are powerful women SEOs in the field (like Moz CEO Sarah Bird, for example), if you glance at a conference speaker lineup or peruse the bylines on search-related...

21 Aug

Let’s Make Money: 4 Tactics for Agencies Looking to Succeed – Best of Whiteboard Friday

We spend a lot of time discussing SEO tactics, but in a constantly changing industry and especially in times of uncertainty, the strategies agencies should employ in order to see success deserve more attention. In this popular (and still relevant) Whiteboard Friday, Russ Jones discusses four essential success tactics...

19 Aug

Creative Diversification — More Hooks and Less Risk for Link Building

As digital PRs we can often get stuck with our “campaign goggles” on, especially in the ideation and production stage of a creative campaign. By this I mean, you have a preconceived idea of where you’d like your campaign to be featured, what kind...

17 Aug

Fifteen Years Is a Long Time in SEO

I’ve been in an introspective mood lately. Earlier this year (15 years after starting Distilled in 2005), we spun out a new company called SearchPilot to focus on our SEO A/B testing and meta-CMS technology (previously known as Distilled ODN), and merged the consulting...

14 Aug

Desktop, Mobile, or Voice? (D) All of the Above — Best of Whiteboard Friday

Needless to say, we’re facing more and more complexity in our everyday work, and the answers to our questions are about as clear as mud. In the wake of the 2018 mobile-first index, and since more searchers are home and not on-the-go, we’re left wondering...

13 Aug

The MozCon Virtual Video Bundle Is Here (Plus, Our 2019 Videos are FREE!)

This year’s MozCon was unlike any other. In the midst of a global pandemic, we pivoted from planning our traditional 1,600-plus in-person shindig to an online conference that ended up bigger and more well-attended than anything we’d done before. MozCon Virtual was a delightful...

12 Aug

What will make your brand stand out on LinkedIn in 2020?

30-second summary: Brands and marketers are always on the lookout for platforms, strategies, and ways to grow their presence and business. When platforms like Facebook and Instagram show signs of saturation in terms of organic reach, LinkedIn saves the day. However, in a crowd...

11 Aug

Adjusting Paid Campaigns During a Recession

Our world changed dramatically in March of 2020 as a new viral threat to our livelihoods took hold in the United States and around the world. Here in the US (at the time of writing this post), COVID-19 has not relented Some industries have...

11 Aug

Seven important metrics to measure content marketing ROI

30-second summary: Content marketing is a tactic 91% of B2B companies use to generate more leads, build customer loyalty, create a subscriber base, and boost sales revenue. For most B2B marketers, this strategy helps them achieve top-of-funnel marketing goals. Let’s face it, developing and...

07 Aug

Six tools for effective influencer-driven content marketing

30-second summary: Why influencer marketing should be an essential part of any digital marketing strategy. How to find approachable influencers, device the best way to associate them with your brand. Research each influencer and each opportunity to maximize your chances to get noticed. Plus,...

07 Aug

Want media coverage? Make sure your content is emotional

30-second summary: Emotion is a pivotal component of great content. If you have an opportunity to create emotional content, you’re much more likely to be successful. A new Fractl study reveals what emotions are most common in highly-linked-to content in each industry. You should...

07 Aug

Using the Flowchart Method for Diagnosing Ranking Drops — Best of Whiteboard Friday

Being able to pinpoint the reason for a ranking drop is one of our most perennial and potentially frustrating tasks as SEOs, especially in 2020. There are an unknowable number of factors that go into ranking these days, but luckily the methodology for diagnosing...

05 Aug

Daily SEO Fix: Investigate Changes in Your Rankings with Moz Pro

As members of the Moz onboarding team — which gives one-on-one walkthroughs of Moz products to over 500 customers a month — we have our finger on the pulse of what people are asking for when it comes to SEO. We’re here to help...

05 Aug

How to Make a Scalable SMS Chatbot Using Twilio, Python, and Google Sheets (with Free Code)

Many of us are helping businesses that are facing hard times, or we’re facing hard times ourselves. If you’re working for a company (or client) that’s in trouble, the use of SMS chatbots could be a way for you to look outside your normal...

03 Aug

Five quick and easy ways to make surveys more effective for content marketing

30-second summary: When writing a survey, clarify your objectives before you start writing questions—time spent writing a strategy is well worth it if it means you didn’t forget a vital question (or include an irrelevant one). Don’t get stuck in your old habits when...

31 Jul

What Do Dolphins Eat? Lessons from How Kids Search — Best of Whiteboard Friday

We’re bringing back this slightly different-from-the-norm Whiteboard Friday, in which the fantastic Will Critchlow shares lessons from how kids search. Kids may search differently than adults, but there are some interesting insights from how they use Google that can help deepen our understanding of searchers in...

29 Jul

6 Connectors to Spice Up Your Reporting: Introducing Google Data Studio Connectors for STAT

Data visualization platforms have become a vital tool to help illustrate the success of a body of work. Painting a clear picture of your SEO efforts is as important as ever, whether you’re reporting out to clients or to internal stakeholders at your own...

27 Jul

The Real Short-Term and Long-Term Results of Content Marketing and Digital PR

One of the best ways (and in my opinion, the best way) to earn top-quality links is to create your own studies, surveys, reports, etc., and pitch them to online publishers. This is what we do at Fractl, because it’s a tried-and-true way to...

24 Jul

The Campaign Comeback: What to Do When Content Fails — Best of Whiteboard Friday

We’ve all been there: you plan, launch, and eagerly await the many returns on a content campaign, only to be disappointed when it falls flat. But all is not lost: there are clever ways to give your failed campaigns a second chance at life...

23 Jul

How to use trending keywords from current events in content marketing

30-second summary: Companies can rank for trending keywords by combining content marketing with current events. There are some specific Dos and Don’ts for creating this content in a tasteful manner. Dos include questioning your motives, thinking of clients first, keeping content value-driven, and giving...

22 Jul

Proximity Third: A Deeper Dive into a Local Ranking Factors Surprise

Image credit: J.B. Hill What’s the good of a survey if it doesn’t result in at least a few surprises? I know my own eyebrows leapt skyward when the data first came in from the Moz State of the Local SEO Industry 2020 Survey...

21 Jul

Blog Topics: How to find Your Sweet Spot (Even in a Boring Niche)

I hate to tell you, but Googling “blog topic ideas” is not going to give you the content you should be creating. Not all content is created equal. Letting the internet tell you what to blog about leads to mediocrity. Mediocrity is fine in...

20 Jul

Four content types that users really engage with

30-second summary: Life in lockdown led to a huge uptake in media consumption, including a 44% worldwide increase in social media use according to Statista. While the COVID-19 pandemic has shell shocked the world, many industries were affected Many businesses not only stayed afloat but...

20 Jul

Help Us Improve: The 2020 Moz Blog Reader Survey

It’s been a few years since we last asked you to tell us what you love (and don’t love so much) about the Moz Blog, and since then our company, our industry, and our world have undergone massive shifts. With so much having changed,...

17 Jul

Core Web Vitals: The Next Official Google Ranking Factor – Whiteboard Friday

There’s a new ranking factor in town: Core Web Vitals. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of. Cyrus Shepard dives in this week on Whiteboard Friday. Click on the whiteboard image above to open a...

16 Jul

Thesis and Adobe prove SEO content doesn’t have to be boring to be useful

30-second summary: To make Adobe findable via non-Adobe keywords, Thesis created over 100 helpful, entertaining, professionally informed, SEO-rich articles to draw people closer to the brand. Thesis’ writing director, Tyler Stenson describes a very interesting process of how they worked with Adobe to create valuable,...

16 Jul

That’s a Wrap: MozCon Virtual 2020 Day Two Recap

Wow! What a crazy ride MozCon has been this year. In case you missed it, we were able to double the number of attendees and include over 2,800 people. Not only were we able to include them, we were also able to see their...

16 Jul

Introducing the Moz API for Google Sheets

We’ve officially released the Moz API for Google Sheets and want to take you on a quick feature tour. This Google Sheets add-on allows users to gather Moz URL metrics easily without using code directly in a Google Sheet and provides a few extra...

15 Jul

MozCon Virtual 2020: Top Takeaways from Day One

Today marked day one of the first-ever MozCon Virtual! Even though we weren’t together in person, it was so exciting to get the best people in the industry together again. So much of the day was different from what we expected six months ago,...

10 Jul

Tips and tools to combine content marketing and PPC

30-second summary: Many businesses opt for content marketing because organic traffic is free. But, this strategy makes them miss a great opportunity to grow fast because combining SEO-optimized content with PPC speeds up the lead generation process. Online businesses need to know specific use cases...

10 Jul

SEO Negotiation: How to Ace the Business Side of SEO — Best of Whiteboard Friday

SEO has become more important than ever, but it isn’t all meta tags and content. A huge part of the success you’ll see is tied up in the inevitable business negotiations. In this helpful Whiteboard Friday from August of 2018, our resident expert Britney Muller walks...

07 Jul

How to Bring Your Best Self to the Online Conference Season

Conference season is here! Of course, this year it looks a bit different. Instead of signing in at the front table and snagging seats next to some new pals, you’ll be setting up your computer as the main stage. For some, this is going...

03 Jul

Page Speed Optimization: Metrics, Tools, and How to Improve — Best of Whiteboard Friday

Page speed has always been a crucial part of SEO work, and as more companies make the shift to online operations, optimization becomes more important than ever. However, it’s a complex subject that tends to be very technical. What are the most crucial things...

02 Jul

Behind the Scenes at MozCon Virtual

Re-imagining MozCon hasn’t been easy. I won’t lie — I’ll miss seeing so many of you in person, and, yes, I’ll miss the magic of the big stage. We’re working hard to make this year special, including leveling up our speakers for their remote...

01 Jul

How to build your brand authority through content marketing

30-second summary: Brand authority can make a huge difference in whether someone decides to buy from you or not. First you have to examine what your current brand recognition is like by seeing how you’re talked about online. This can help you identify opportunity...

30 Jun

Thinking Beyond the Link Building “Campaign” [Case Study]

Over the years, I’ve often referred to our link building work as “campaigns”, which isn’t wrong, but isn’t completely right, either. I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated,...

29 Jun

How to Choose the Most Link-Worthy Data Source for Your Content

Fractl has produced thousands of content marketing campaigns across every topic, and for the past seven years, we’ve been keeping track of each and every campaign in order to refine and improve the content we produce on behalf of our clients. In my last...

26 Jun

How to Get Backlinks in 2020 [Series] – Whiteboard Friday

Link building is never-ending in SEO, but a little creativity and smart tactics can help you ferret out great link opportunities from their hiding spots. In this episode of Whiteboard Friday, Britney Muller kicks off a series on modern link building (including the sage...

24 Jun

Download the SEO’s Local Search Cheat Sheet!

What a juggling feat your SEO agency pulls off every day! On your best days, you’re keeping: Team members and clients All the moving marketing parts …in constant, useful motion. On your worst days, though, mistakes happen when: Communication breaks down Standard procedures aren’t...

24 Jun

Understanding & Fulfilling Search Intent

Google houses the world’s information, and it’s their goal to serve the best answers to searchers’ questions. That means that understanding what your target audience is searching and why is more important than ever — but how do you effectively analyze and fulfill true...

23 Jun

The MozCon Virtual 2020 Final Agenda

We’re just about a month out from this year’s MozCon and we couldn’t be more excited! If you’ve never considered it before, it’s high time you became acquainted with the idea of a “couchference” — a full-fledged conference held from the comfort of your home...

22 Jun

Studying the anatomy of a successful high-conversion landing page

30-second summary: Landing pages can help you appeal to your audience, so they want to stick around and make the switch to a paying customer. The structure of your landing page is just as important as its content and should lead the human eye...

22 Jun

Third-party vs. In-house Delivery: A Guide to Informed Choice

Image credit: Robert Couse-Baker Before all else, gratitude to every delivery person, whether in-house or third party, doing the essential work of keeping households safer and supplied in these times. I’m dedicating today’s column to the manager of a nearby Sprouts grocery store...

19 Jun

How to effectively think of SEO at every stage

30-second summary: Content marketing and SEO are like a sailboat and its sail, they need each other. We’re in a time where only nine percent of content actually sees organic traffic from search results, and nearly 70% of all clicks go to the first five organic search...

19 Jun

Is Google E-A-T Actually a Ranking Factor? – Whiteboard Friday

Many SEOs agree that showing expertise, authority, and trustworthiness in your site content is important to ranking well. But why is that, exactly? Is it because Google E-A-T is an actual ranking factor, or is it something else? In this episode of Whiteboard Friday, Cyrus...

18 Jun

Preparing E-Commerce for the Post-COVID Bounce Back

COVID-19 has switched up life as we know it, and it’s unlikely to stop doing so for some time. E-commerce shopping is a perfect example of how things have changed, and in a number of ways. If you feel like Shopify has been dropping...

17 Jun

The State of Local SEO Industry Report 2020, Announced

Moz’s very warmest thanks to the 1,453 respondents who volunteered time to contribute to this second installation of our industry survey. It’s rewarding to have such a large survey group; as this report details in high relief, the work of marketing a single business...

17 Jun

Five SEO content types to power and grow your business through 2020

30-second summary: The convergence of content and SEO has happened and digital is next. Brands that produce quality content over quantity using insights to understand intent stand to capture market share from competitors. Producing search friendly, optimized content out of the gate and aligned...

16 Jun

How to use headlines to help create and optimize content

30-second summary: The point of publication should not be solely focused on promoting a brand or converting readers, it needs to be a strong medium to tell a story, educate, and add value to the audience. Fractl’s Growth Specialist, Delaney Kline shares a guide...

16 Jun

How to Network Online Like a Champ

This conference season feels a bit different, doesn’t it? Where we’re usually globetrotting from event to event, this year most conferences have either postponed their dates or switched to online, remote-friendly formats, offering video sessions by top-notch speakers or live streams with open chats. But...

15 Jun

How-To Content Isn’t Going Anywhere (and What That Means for Your Strategy)

I’m a big fan of the Lore podcast, and in a recent episode, the host discussed a book called the Malleus Maleficarum. Two words starting with the “mal” prefix doesn’t sound super friendly, right? Well, the book is essentially a guide on how to...

12 Jun

Understanding & Fulfilling Search Intent – Whiteboard Friday

11 Jun

Should You Test That? When to Engage in SEO Split Tests

This blog was written by Tim Mehta, a former Conversion Rate Optimization Strategist with Portent, Inc. Running A/B/n experiments (aka “Split Tests”) to improve your search engine rankings has been in the SEO toolkit for longer than many would think. Moz actually published an...

10 Jun

Help Us Improve: The 2020 Moz Blog Reader Survey Is Here

09 Jun

Mapping Local Essentials: Being the Business that Grows, Sells, or Markets the Beans

Image credit: Kenneth Leung, Michael Coghlan “Dried beans saw a more than 230% increase in demand and rice sales spiked by 166% in that same time.” – ABC How should a business operate now? Where is there work to be done? Economists are making...

02 Jun

Black Lives Matter. – Moz

The time to use our platforms and privilege to speak out against the deep racism that plagues our society was years ago. I regret staying silent in those moments. The next best time is now. Silence is harmful because it prioritizes the comfort of...

01 Jun

How the global lockdown is changing user behavior and digital consumption

30-second summary: Social media apps, online games, streaming content, and other digital media content together have managed to take away the maximum share for the time users are spending in the Lockdown period. Ecommerce is the “new normal”, we will see a huge shift in...

29 May

Crisis Adaptation – Whiteboard Friday

Businesses all over the globe are struggling with new challenges as a direct result of the COVID-19 pandemic. With consumers turning to the internet for the majority of their needs, it’s never been more vital to ensure your online presence is easily found and...

27 May

Executing a Domain Migration: An Inside Look From OnLogic (Formerly Logic Supply)

In October 2019, our 16-year-old company rebranded from Logic Supply to OnLogic. The recovery from a traffic standpoint has been pretty smooth (and much faster than we expected), and our customers have embraced our new name and look. We want to share our story,...

26 May

Google Alerts for Link Building: A Quick and Easy Guide

If you’re a link builder, you know how tough it can be to persuade other site owners to link to your site with “out-of-the-blue” pitches. This is true even if you have great content or have been building links for years. That’s why the...

25 May

Three Steps to a Better-Performing About Page

Somehow, many businesses I’ve come across online have one glaring problem in common: a very weak and unconvincing About Us page. This doesn’t make any sense in my mind, as the About page is one of the most important brand assets, and unlike link...

25 May

Effective SEO copywriting hints to increase your traffic in 2020

This article focuses on how to rank well in search engines through search engine optimization, while also maintaining the quality of your SEO copywriting. If you’ve ever written for the web, you definitely know that search engines play some role in web copy traffic. SEO...

25 May

A Must-Have Keyword Research Process for Winning SEO – Whiteboard Friday

Smart keyword research forms the basis of all successful SEO. In today’s Whiteboard Friday, Cyrus Shepard shares the basics of a winning keyword research process that you can learn and master in a short amount of time. Bonus: Be sure not to miss Cyrus’s upcoming...

25 May

Consumers go to YouTube for uplifting content during COVID-19

30-second summary: In recent research, Channel Factory, a global technology platform, asked more than 1000 US consumers to share their YouTube activity in the recent weeks of social distancing as a result of the COVID-19. People are flocking to YouTube for uplifting and mood-enhancing...

24 May

How to Stay Creative With an SEO-Driven Content Strategy

When I first joined HubSpot’s blogging team in January 2018, I loved our writing process. Once a month, we all met in a conference room with a list of ideas on Google Docs which were pitched one-by-one (intricate, I know). The process was extremely...

24 May

No other method is more effective than video marketing

30-second summary: According to Magisto, 60% of businesses already spend more than a quarter of their marketing budget on video. Animoto states that 60% of consumers who buy from a brand say they discovered it on social media. Marketers have some common misconceptions that creating videos...

24 May

Use the Blank Sheet of Paper Test to Optimize for Natural Language Processing

If you handed someone a blank sheet of paper and the only thing written on it was the page’s title, would they understand what the title meant? Would they have a clear idea of what the actual document might be about? If so, then...

24 May

Seven tips to sharpen your writing skills and copywriting technique

30-second summary: A great way to practice your headlines is to find a subject, article idea, or ad online, and write headlines for it, and try to write a better headline than the one that’s already there. Don’t let style overcome content – we...

23 May

What the hospitality industry is teaching us

30-second summary: The COVID-19 crisis is impacting so many incredible brands — from neighbourhood spots to household names — many businesses have been reeling from the impact of everyone needing to stay home for the good of public health. Fractl’s Marketing Director, Amanda Milligan...

23 May

Google’s May 2020 Core Update: Winners, Winnerers, Winlosers, and Why It’s All Probably Crap

On May 4, Google announced that they were rolling out a new Core Update. By May 7, it appeared that the dust had mostly settled. Here’s an 11-day view from MozCast: We measured relatively high volatility from May 4-6, with a peak of 112.6°...

23 May

Volvo’s Trevor Hettesheimer talks about how COVID-19 has changed automotive business

30-second summary: ClickZ and SEW hosted a virtual briefing, The Impact of COVID-19 on the Automotive Industry & Marketing with Trevor Hettesheimer, Manager, KPI’s, Analytics, Search & Planning at Volvo. There has been a sharp drop in automotive sales compared to the 2020 forecast...

23 May

Risk-Averse Link Building – Best of Whiteboard Friday

Building links is an incredibly common request of agencies and consultants, and some ways to go about it are far more advisable than others. Whether you’re likely to be asked for this work or you’re looking to hire someone for it, it’s a good...

23 May

Why content campaigns need to be surprising to earn top-tier press

30-second summary: Every successful content campaign understands its audience and knows their pulse. How do you know whether your content campaign is worthy of being viral? Fractl’s first in-depth study into viral emotions found that the most common emotions invoked when consuming viral content were...

23 May

How to Get Quick Results With SEO Sprints: The DriveSafe Case Study

Currently, many businesses face challenging times and are moving their SEO budget to disciplines which offer quicker wins. But you can also create instant results with SEO, and it can be done on a small budget even when you are up against bigger players...

22 May

Google trends in COVID-19 times and how to use them in your content strategy

30-second summary: Google Trends can be an invaluable tool, as it helps to uncover opportunities for ecommerce brands, publishers, and local businesses. The real benefit to Google Trends is that it can help us understand and predict consumer behaviour post-pandemic. Additionally, we can see...

22 May

Interdisciplinarity: How to Integrate Organic Search, Paid Search, and Content Teams

As an industry, we talk a good game about collaboration, but the truth is it’s not really happening the way we tell our clients and bosses it happens. We stroll into new business pitches and make big claims about how “integrated” we are. We...

22 May

How writers can optimize content for a variety of search engines

30-second summary: If you think optimizing your content for Google is tough, then you‘re going to be amazed by how many factors you‘ll have to consider when optimizing your writing for multiple search engines. Two benefits of doing so can be seen in local...

22 May

Why these three content types are winning quarantine season

30-second summary: In-home media consumption during the quarantine of March 2020, worldwide, shows that 35% are reading more books/listening to more audiobooks, and 44% are spending more time on social media. People are looking for education without getting slumped with an information overload. For...

22 May

The MozCon Virtual 2020 Initial Agenda

It’s the question that’s been on plenty of people’s minds: What’s up with MozCon this year? We’re happy to report that 2020’s MozCon is on like Donkey Kong, and as you can tell from its brand-new name, the format this year is just a...

22 May

5 Common Objections to SEO (& How to Respond) – Best of Whiteboard Friday

With marketing budgets taking a hit under the economic strain of COVID-19, advocating for the value SEO can bring to a struggling business is a new take on an old battle. This popular Whiteboard Friday episode by Kameron Jenkins covers five common objections you’ll hear to...

22 May

Technical SEO: The Definitive Guide

This is a complete guide to technical SEO. In this all-new guide you’ll learn all about: Crawling and indexing XML sitemaps Duplicate content Structured data Hreflang Lots more So if you want to make sure that your technical SEO is up to speed, you...

22 May

How to Scale Content Creation [New Step-By-Step Guide]

In this post I’m going to show you how to scale your content marketing. (Step-by-step) In fact, this process has helped me publish 326,649 words of blog content over the last year. Plus: a new flagship course, dozens of social media posts, email newsletters,...