There’s only so much time in a day, and you want to be sure you’re spending your content efforts wisely. Here are 11 powerful content marketing ideas you can start today: Publish a 10X guest post Do a tweetstorm Create a newsletter that excites subscribers Host a webinar series Create checklists, templates, or tools Give away the kitchen…
People often say that long-tail keywords are easier to rank for and convert better. But is this actually true? It depends. There are two different types of long-tail keywords, and some are no easier to rank for than their short-tail counterparts. In this article, you’ll learn the differences between the two types of long-tail keywords and…
SEOs should prepare for the coming changes in local reviews, knowledge panels and mobile displays. “COVID itself has changed the way that people interact with businesses online,” said Amanda Jordan, director of local search at LOCOMOTIVE Agency, in her session at SMX Next, “which means that search engines, businesses and marketers had to pivot to meet…
Google has updated their help documents to say it finds a mix of reviews more trustworthy. Google has updated its reviews help document page in the Google Business Profile support area to say that Google values all reviews, not just positive. Now Google says it is “more trustworthy” to see a mix of both positive and negative…
So now that we know that bolding works for SEO and rankings in 2021, we need to start bolding everything. Or maybe we need to be more random about our bolding efforts. Or maybe we need to really think about what we bold. In all seriousness, it is kind of funny how much we are talking…
A couple of months ago, Google upset the automotive industry by adding more data sets to its search results for automobiles. As a reminder, Google said it licensed that data. Google is seems to be expanding those search features with new sliders. Valentin Pletzer spotted and posted on Twitter that Google mobile search has made these results even more visually…
Google’s John Mueller said that semantic HTML is not a quality signal used in Google Search for ranking purposes. An SEO said “Proper HTML semantics and tag hierarchy must be a quality signal.” John Mueller responded saying “I don’t see it as a quality signal.” But it is not something that does not help Google….
I am sure you’ve all seen websites that have a section on their website for “As Featured On” or something like that, then a carousel or listing of logos from those brands. Well, those links should not be feared, John Mueller from Google said putting those links on your site “sounds like a normal link.”…
Google has once again said that if you see significant changes in your Google search visibility it likely has nothing to do with how fast or slow your site is. John said in a hangout last Friday, “I would not assume that making a website from really slow to really fast would cause a significant…
Google’s John Mueller said in this past Friday’s hangout that in rare situations some sites can get stuck in some sort of algorithmic penalty limbo or black hole state and not be able to recover because Google stopped updating that algorithm. He said this can lead to some sites not being able to recover for…