30-second summary: STEPPS model singles out social currency, triggers, emotional value, public popularity, practical value, and background stories as common points between viral content. People’s tendency to mimic popular behavior and be a part of a group activity results in viral trends. The internet likes content that is raw and genuine. Evelyn Johnson details the…
30-second summary: Data-driven content lends credibility and authority to your brand. Existing public data sources offer a great starting point for implementing a data-driven content strategy. While they may initially require more heavy-lifting to find and parse through, public data sets offer endless content possibilities. Fractl’s Project Manager Claire Cole shares strategies for creating original,…
Want to jump straight to the answer? The best web hosting for WordPress for most people is definitely Bluehost. So you’ve decided to build your site with WordPress. Great choice! Your next step is to find the best web hosting for your WordPress site. A WordPress-specific web hosting solution is absolutely worth it for the better…
30-second summary: Your content marketing may sound like a success story, until your CEO asks, “Is all this effort and spending really paying off?” You’re doing a great job if you’re one of the 39 % of marketers who are successfully tracking the ROI of their content marketing, if not, there’s a long way to go….
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[ad_1] Want to jump straight to the answer? The best web hosting provider for most people is definitely Bluehost. Web hosting services come in all shapes and sizes. Shared hosting, dedicated hosting, VPS, managed hosting, server cores, different RAM, CDNs, SSL certificates. It’s endless. We’ve managed hundreds of websites ourselves over our careers. Using our first-hand…
30-second summary: Content marketing is a tactic 91% of B2B companies use to generate more leads, build customer loyalty, create a subscriber base, and boost sales revenue. For most B2B marketers, this strategy helps them achieve top-of-funnel marketing goals. Let’s face it, developing and distributing white papers, blog articles, videos, and other kinds of content…
30-second summary: When writing a survey, clarify your objectives before you start writing questions—time spent writing a strategy is well worth it if it means you didn’t forget a vital question (or include an irrelevant one). Don’t get stuck in your old habits when writing surveys—keep trying new things. Phrase questions in a way to…
30-second summary: Life in lockdown led to a huge uptake in media consumption, including a 44% worldwide increase in social media use according to Statista. While the COVID-19 pandemic has shell shocked the world, many industries were affected Many businesses not only stayed afloat but actually managed to attract new audiences through their intelligent use of content…
30-second summary: To make Adobe findable via non-Adobe keywords, Thesis created over 100 helpful, entertaining, professionally informed, SEO-rich articles to draw people closer to the brand. The thesis’ writing director, Tyler Stenson describes a very interesting process of how they worked with Adobe to create valuable, engaging, and unique SEO content. This article serves as a…