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Search Engine Optimization (SEO)

SEO vs. PPC: Which is the best strategy for your business
Search Engine Optimization (SEO)
K Shahzad

SEO vs. PPC: Which is the best strategy for your business?

For a long time now, we have been asked so many questions concerning which the best marketing strategy for a business is between SEO and PPC. When you Google the same question, the majority of the answers you will get is, “It depends.” Well, these sites never truly answer the question you have been yearning an answer for. This article, however, will finally answer your question. Search Engine Optimization (SEO) Without getting into the nitty-gritty of what Search Engine Optimization is all about, it can be understood in layman terms as an ‘organic’ lead generation strategy. In general terms, it

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Search Engine Optimization (SEO)
K Shahzad

Social media vs. SEO: Which should you focus on more?

For a few years now, there has been a never-ending debate on whether social media marketing is as good as SEO, or even better for traffic generation. There is a concession among webmasters that both strategies are important in search engine rankings. In 2010, both Google and Bing admitted making use of social signals to rank pages. In 2014, Google denied any effects that social media had on rankings. Read on as we check out the relationship between social media and SEO. Search Engine Optimization (SEO) While the details of SEO can leave some startups a bit addled, it simply

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9 Trending SEO factors blowing the search engine rankings in 2021
Search Engine Optimization (SEO)
K Shahzad

9 Trending SEO Factors Blowing The Search Engine Rankings In 2021.

Below we have prepared a well thought and researched piece, that will not only improve your website viewership but also equip you with the necessary tactics required in search engine optimization (SEO). With the presence of mass information on the internet,  Google uses several SEO factors to filter and determine what appears top and last. In our experience, we noticed content has the greatest weightage. Some of our websites started to rank on the first page of Google within three months for some of the very high difficulty keywords with high-quality content and some traffic to the website. The best

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Effective Content Marketing Strategy
Content Marketing
K Shahzad

13 Easy Steps to Develop A Highly Effective Content Marketing Strategy to Grow Your Business

A content strategy is basically creating and coming up with engaging, sustainable, and of course relevant content which is meant to target your audience or prospective clients. Content marketing strategy, on the other hand, is the process of putting out your content to your target audience in order to promote your brand. Just like other aspects of your business, you ought to have a clearly stipulated plan which you can use for carrying out successful content marketing campaigns. A well thought out strategy indeed works to boost your business but will also be a much pocket friendlier option as you

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how to recover from medic update
Healthcare SEO
K Shahzad

How a physician review website recovered from Google’s ‘medic’ update

This website in the healthcare niche was hit badly by Google’s “Medic’ update on 1st August. To our astonishment, this website saw massive results & quick recovery after removing the Google auto-translate plugin and rating schema from their translated pages. On 1st August 2021, Google released a major algorithmic update, the Medic update that took down medical websites like Tsunami. Till date, many websites particularly in the health niche, are trying to recover their traffic back. A greek, physician review website doctor anytime.gr, experienced a shocking blow from this update. It was a real stress test for the business. The

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10 Easy And & Non-technical SEO Tips For Medical Practices
Healthcare SEO
K Shahzad

10 Easy And & Non-technical SEO Tips For Medical Practices

Here are easy and & non-technical SEO Tips that Any Medical Practice can use to rank higher in the Search Engines Everybody in the healthcare industry understands the importance of Search Engine Optimization (SEO). Indeed, SEO can be complex, and ever-evolving Google Algorithm makes it tough. If you’re not an IT or coding brainiac, you may still consider these ways to improve your search engine rankings with SEO: 1. Include References from Credible Sources Creating outbound links to highly authoritative websites validates the information to both the readers and the search engines. References are also critical for search algorithms, as

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5 seo trends in 2021
Healthcare SEO
K Shahzad

5 SEO Trends For Medical Practices in 2021

Already one month of 2021 has come to an end. Most of the medical practices had already started planning for 2021 in the last quarter of  2018. SEO is an integral part of the marketing plan for most clinics & hospitals. Here is what should be on your SEO radar in 2021: Mobile-first indexing Google rankings are now based on the mobile version of the web pages. Throughout 2021, Google has been migrating sites to mobile-first index. You would be notified when it happens to your website. Even if you have both mobile and desktop versions of your site, it

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Obsession with large volumes of traffic could cost you a fortune
Search Engine Optimization (SEO)
K Shahzad

Large volumes of traffic Vs Customer Intent

It is sad to see how people are still so obsessed with large volumes of Google traffic that they ignore the value of the visitor’s intention. It is the clarity of mind of the visitors that result in purchases. It will be ideal to increase the volume of Google traffic with the intention to buy immediately. Getting fewer people who are clear in their mind about what they want, convert much quicker than people in the research phase. We should target people at the various stages of the customer journey with an appropriate content marketing strategy. People who have made

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seo in dubai - google penguin 4 update
Search Engine Optimization (SEO)
K Shahzad

Penguin Update 4.0 Has Done More Good Than Bad

Penguin launched in 2012 and recently updated on 23rd September 2021 was is speculation for almost over nine months. However, when the final Penguin 4.0 rolled out on 23rd September, many website rankings dropped while for some websites the update actually boosted their Google rankings. If you are not already familiar with Penguin, it is one of the two hundred signals that Google sends out to its algorithm. Penguin’s job is to go out and penalize sites that is spamming Google’s search engines. So what do we exactly mean by spamming in this context? One way, It can be explained as

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make your website mobile friendly.
Search Engine Optimization (SEO)
K Shahzad

Why Do You Need Mobile Friendly Web Pages?

The Top SEO Experts in Dubai Express Their Concern About A Large Number of Non-Mobile Friendly Websites in the UAE We must understand why do the Top SEO experts and some of the Best SEO Agencies lay so much emphasis on making websites mobile-friendly. Do you know how much Google hates websites that are not optimized for Mobile devices? Do you know you have been losing customers worth thousands of dollars if your website is NOT Mobile-Friendly? This could be a serious threat to your online presence. You cannot afford to waste more time and you need to fix it right

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