Do you really need content marketing?
- Have you heard about content marketing, but not invested in it?
- Are you skeptical of the long-term benefits?
- Are you reluctant to invest heavily in something with low immediate gratification?
- Are you intimidated by the perceived complexity of the content marketing strategy?
- Have you been too busy with other marketing strategies?
- Are you afraid to start?
If yes, then you dig deep. Don’t let the lack of knowledge push you behind the competition. It is key to the success of organizations to understand that content marketing is one of the most practical, effective, and useful marketing strategies today.
Direct Benefits of Content Marketing
- More on-site content more traffic
- Higher visibility in search engines.
- Higher domain authority
- More referral traffic.
- More social traffic (and followers!)
- Increased conversion potential
- Improved brand reputation.
- Tighter customer/reader relationships.
- Universal utility – It is for every type of business.
- compounding value
Brand affinity is the Holy Grail for marketers. Individuals with high brand affinity aren’t just into your products or services – they are passionate about your brand in a major way. They frequently recommend your products and services to their friends & family, and will vouch for your brand without any reluctance or coercion whatsoever. Brand affinity dramatically boosts your CTR.
We establish your brand as a Trustworthy Voice
Become a trustworthy voice in your industry by generating and sharing high-quality content to demonstrate your values as an organization. Shared values are key to the ideology of brand affinity. Our high quality content drives traffic to your site, then swiftly leads the traffic to brand affinity.
We establish your brand as a Unique Voice
It is crucial that you develop a unique voice. The reason most of content on the web is easily forgotten is because far too many sites are afraid of actually taking a stand on an issue or putting forward their true values.
At Smart Digital Marketing, we accept the challenge of going an extra mile to share and demonstrate your organizational values in your content.
Highly refined remarketing audiences
We create highly refined remarketing audiences based on your site traffic, a super-effective technique to increase your conversion rates.
We create custom audience segments based on the customer behaviour, the level of purchase intent, or the stage of the customer journey. At Smart Digital Marketing, we understand that when it comes to content, behavioral signifiers are of tremendous value. We recommend which pla would be suitable for remarketing, e.g. Facebook, Google Display Network etc. This will also affect the type of tracking cookies we will be using for tracking purposes. In most instances, the Google Analytics tracking code is more versatile than the AdWords tracking code, as the Analytics code can include visitor behaviors while the AdWords code cannot.
Feeding Your Social Flywheel
We focus on social media, publishing high value content on a regular basis can create the “flywheel effect”, consistently help you grow your audience, increase the brand credibility while generating higher conversion opportunities.
Content marketing and social media go hand in hand. We publish content on your website, the use social media to promote it, grow your audience, rinse and repeat.
Flywheels take a large amount of energy to set in motion but once in motion, they go on for a very long time with minimal energy. This is the principle behind the social media flywheel effect.
Hiring us to manage your Digital Marketing needs will result in significant time saving and maximum return on your investment.