30-second summary: Content marketing is a strategy focused on creating, publishing, and distributing content that’ll get people to take action. It’ll help your ecommerce site to rank higher on search engines without having to spend a lot on ads....
30-second summary: Optimizing your content for search results requires search intent. Understanding search intent will help you generate effective content. Target search intent by examining high ranking search results. How-to and listicles are the most shared blog post ideas....
30-second summary: Roundup posts are pieces of content in which a list of selected experts give their insights on the same topic, in short descriptions that include their opinions, predictions, or reviews. Creating an expert roundup post for your...
30-second summary: Video marketing is more than a trend; it’s a must. But most companies are leaving out a key ingredient to ensure customers engage with their videos: captions and subtitles. Captioning videos in English or subtitling them in...
30-second summary: Visual content offers a ton of value for your website. It can boost critical statistics such as time on page. Visuals guide the reader through your content more smoothly. They make your content more consumable and increase...
30-second summary of content strategy: With the number of cases of the novel coronavirus rising once again, content marketers face a resumed challenge to meet consumer needs. Sales around the holidays will need to be approached sensitively, as unemployment...
30-second summary piece of content: Most content marketers focus on creating blog posts and writing guest posts to improve SEO rankings. This approach overlooks the value of insightful content as a sales resource, especially for B2B firms. What type...
30-second summary: Nearly half of all consumers consume plenty of content before deciding on a purchase, so brands should focus on crafting compelling, useful reads. If you position your brand as a trusted source, people are five times likelier...
30-second summary: Agency lead generation strategies are top of mind right now and attracting more leads regularly has become a challenge with more and more content being available online now. Agile marketers are paving the path forward combining technology...
30-second summary: While there are issues around zero click search, there are useful insights for brands looking to connect searchers into their purchase funnel that go beyond boosting SEO. Ron provides an overview of the various zero click SERP...