Here are easy and & non-technical SEO Tips that Any Medical Practice can use to rank higher in the Search Engines Everybody in the healthcare industry understands the importance of Search Engine Optimization (SEO). Indeed, SEO can be complex, and ever-evolving Google Algorithm makes it tough. If you’re not an IT or coding brainiac, you…
Already one month of 2021 has come to an end. Most of the medical practices had already started planning for 2021 in the last quarter of 2018. SEO is an integral part of the marketing plan for most clinics & hospitals. Here is what should be on your SEO radar in 2021: Mobile-first indexing Google…
According to CBRE, the international real estate consultancy, the UAE has the highest number of food and beverage outlets, per capita, in the world. The competition is tough. Restaurants need to find new ways to engage with their customers on social media. Restaurants must know what makes the customers try a new restaurant. Word of…
The Root of Human Connection in Healthcare Marketing & Communications Is Empathy. (Patient Experience Summit 2021) Cleveland Clinic is a perfect example of using empathy to connect to patients on the internet. They understood the emerging health issues in the society and created content around the same. The result was phenomenal Cleveland. Let’s look at…
Time Apollo Hospitals started a monthly WhatsApp Messenger Marketing campaign in 2015. Geographic Reach Apollo organized location based WhatsApp chats to connect with people located in India as well as Overseas. Campaign People were given the opportunity to discuss health issues with a specialist. Goal of WhatsApp Marketing Campaign To increase the number of inquiries….
It is sad to see how people are still so obsessed with large volumes of Google traffic that they ignore the value of the visitor’s intention. It is the clarity of mind of the visitors that result in purchases. It will be ideal to increase the volume of Google traffic with the intention to buy…
How to do a Social Media Audit? If you are a business owner who wants to measure the success of your social media campaigns, set KPI’s and measure the outcomes. Then, I strongly suggest you carry out a social media audit prior and after starting a digital marketing campaign. Before I dig deep into why…
Video marketing is an online marketing technique that involves incorporation of video content into the overall marketing strategy. Video marketing is considered as one of the best digital marketing techniques used by successful internet marketers all over the world. Video content yields impressive results in terms of web traffic generation and the conversion rate. Video…
I recommend using Json – LD where possible. FREE Online Schema Generator We can use one of the online schema generators to create the basic schema markup for your web pages. You need to provide some information like the type of markup you want to create, links to your social profiles, logo url etc. Type…
Penguin launched in 2012 and recently updated on 23rd September 2021 was is speculation for almost over nine months. However, when the final Penguin 4.0 rolled out on 23rd September, many website rankings dropped while for some websites the update actually boosted their Google rankings. If you are not already familiar with Penguin, it is…