30-second summary: Nearly half of all consumers consume plenty of content before deciding on a purchase, so brands should focus on crafting compelling, useful reads. If you position your brand as a trusted source, people are five times likelier to look to you for pre-purchase information. RAPP copywriter Jack Schulman shares three tips for encouraging…
Want to jump straight to the answer? The best cheap web hosting provider for most people is definitely DreamHost. Finding cheap web hosting that doesn’t suck can be tough. Luckily, I’ve done the work for you. I’ve taken a look at dozens of cheap web hosts out there to find the most affordable web…
30-second summary: Agency lead generation strategies are top of mind right now and attracting more leads regularly has become a challenge with more and more content being available online now. Agile marketers are paving the path forward combining technology and talent. You can boost lead generation using content that adds value to your prospects—content such…
30-second summary: While there are issues around zero click search, there are useful insights for brands looking to connect searchers into their purchase funnel that go beyond boosting SEO. Ron provides an overview of the various zero click SERP features and their functions, including the answer box, the “people also ask” box, and the knowledge…
30-second summary: When it comes to the internet browser, Google Chrome, with its extensive list of extensions is the indisputable chart-topper. As a digital marketer, you have to keep track of so many things – different projects at various stages of development, research, reporting, new leads, existing clients, et cetera. Bhavik Soni shares a list…
Want to jump straight to the answer? The best cPanel web hosting for most people is definitely Bluehost. When it comes to hosting a website, performance is usually the first thing that everyone looks for. You want to find a web hosting provider that delivers strong uptime rates, high speeds, and enough resources to run…
30-second summary: STEPPS model singles out social currency, triggers, emotional value, public popularity, practical value, and background stories as common points between viral content. People’s tendency to mimic popular behavior and be a part of a group activity results in viral trends. The internet likes content that is raw and genuine. Evelyn Johnson details the…
30-second summary: Data-driven content lends credibility and authority to your brand. Existing public data sources offer a great starting point for implementing a data-driven content strategy. While they may initially require more heavy-lifting to find and parse through, public data sets offer endless content possibilities. Fractl’s Project Manager Claire Cole shares strategies for creating original,…
Want to jump straight to the answer? The best web hosting for WordPress for most people is definitely Bluehost. So you’ve decided to build your site with WordPress. Great choice! Your next step is to find the best web hosting for your WordPress site. A WordPress-specific web hosting solution is absolutely worth it for the better…
30-second summary: Your content marketing may sound like a success story, until your CEO asks, “Is all this effort and spending really paying off?” You’re doing a great job if you’re one of the 39 % of marketers who are successfully tracking the ROI of their content marketing, if not, there’s a long way to go….