How to do a Social Media Audit? - Best SEO Agency by Top SEO Experts in UAE- Dubai's Number 1 SEO Agency brings Top SEO Consultants and Experts Driving Traffic To Businesses with Search Engine Optimization (SEO) in UAE
If you are a business owner who wants to measure the success of your social media campaign, set KPI’s and measure the outcomes. Then, I strongly suggest you carry out a social media audit.
Before I dig deep into why we recommend a social media audit, I would like to explain what a social media audit is and what are the factors you need to consider hen carrying out a social media audit.
Why do we need to conduct a social media Audit?
To identify your current practices
To identify your competition & their current practices
To establish goals in your social media
To Develop a strategy to achieve your goals
To Analyze the results of your social media campaign after 6 months
To Take corrective actions if required
Where to start from?
Identify your strengths
Identify the platforms you are on
Which platform has been the most effective for you?
What platforms are you utilizing that your competitors are?
Creating & Achieving Goals?
Where are you now?
Where you want to go?
How long should it take you to get there?
What will it take you to get there?
How will you get there?
Increasing Social Engagement/Nurturing Your Community
Responding to negative issues & questions in real-time
There are many social media KPIs but you need to focus on those that generate revenue for you overtime. Therefore, we focus on monitoring KPI’s that increase engagement, reach, leads and customers.
Shows how many people got to see your post and wanted to continue seeing more posts from your page.
Shows your popularity and attracts more people to like your posts and page.
Prove that you are able to connect with the users.
Indicate that you have interesting content.
Speak about the quality of your post title and Image/video used. If people don’t like or share your post after clicking that means the content on the landing page was not good enough. If you got a lot of engagement but a low number of clicks, that means you need to change your post title/images.
Check if they are rising or are stagnant.
Integrating Social Media Into Your Overall System
What systems are in place to respond to negative comments?
Check if they are monitored.
Check if someone is responding to such customer complaints or not.
Are they trained in responding to those comments
How to channel negative comments to the concerned department.
Recommendation from users can be communicated to the research & development team and such recommendations can be very useful in improving your product features.
Do you have a blog?
Is your blog connected to your website?
Type of content: Promotional/solving customer problems
Frequency of the post
Using multimedia e.g. images/videos
Sharing blogs on the social media platforms
Monitor your the number of followers/likes/shares/comments
What are the trends?
Which type of posts get the most likes, shares, comments?
How many new likes this month/last month/last year?
Is there a link from your company website to your Facebook page?